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Why Insurance Agents Need to Leverage the Power of Social Media

Why social media marketing is a valuable tool for insurance agents.

As an insurance agent, it can be difficult to market your services.  This is largely due to the stiff competition between agencies who are all looking to appeal to the same client pool.  The competitive nature of the insurance industry makes it necessary to stand out from the other agencies in your area.  But how can you get a leg up on your competition?  Well, launching a successful social media marketing campaign is a great way to increase your visibility and engage with your target audience.  Here are some of the things that insurance agents can do to make the most of social media.

Choose the Right Social Media Platforms

While there are countless social media platforms out there, not all of them are ideal for your social media marketing campaign.  This is why insurance agents need to choose which platforms they want to focus their marketing strategies on.  Experts recommend focusing your efforts on these four platforms:

  • Facebook
  • LinkedIn
  • Instagram
  • YouTube

Employ the Right Marketing Strategies for Each Platform

Every social media platform is different; therefore, you cannot use the same marketing tactic across different platforms.  To appeal to a specific social media platform’s audience, you need to leverage the platform’s strengths in your marketing campaign.  For instance, on Facebook, you can run paid ads as well as post images and videos on personal and business accounts.  Meanwhile, on a platform like LinkedIn, long-form written content performs better than images and short posts.

Post Consistently and Frequently

The key to any successful social media marketing campaign is the creation of fresh content.  Because social media is fast-moving and new ads and content are constantly being added, you need to post frequently to ensure that your agency remains visible.  While it’s time-consuming, it’s vital to post new content consistently and frequently to ensure that your insurance agency is actually reaching and appealing to interested parties.

These are some of the things that insurance agents can do to manage a successful social media marketing campaign.  Want to leverage the power of social media, but not sure where to start?  Then turn to the experts at GTK Analytics.  We are your one-stop-shop for all your insurance digital marketing needs.

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