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independent insurance agent

David & Goliath: How the Independent Insurance Agent Can Compete with Major Carriers

If you’re an independent insurance agent sick of losing business to the internet, arm yourself for competition with this guide.

What do we want? Everything! When do we want it? Now! The world is getting increasingly faster paced, and even instant gratification might not feel fast enough. How is the independent insurance agent supposed to keep up? Can you compete with the major carriers with their digital platforms and huge workforce behind them? Yes! You absolutely can. Use these tools to stand up to the big guy and come out the victor.

  • Be personal. The number one thing you have that the major carriers don’t is the ability to go deep. While the carriers have thousands of clients who have to reach out to them to get any kind of service, you have the luxury of real relationships. Get to know your clients. Wish them a happy birthday. Suggest an annual review, then actually follow up on it. Reach out periodically to see if your insureds have any questions about their coverage. Help them hunt for discounts. Personalizing your service makes your clients feel valued. After your high level of care, the automated world of buying insurance online will feel cold and foreign.
  • Be accessible. That being said, automation is a major draw of buying coverage through one of the big carriers. People can go straight to their website and immediately get a quote. Then, once a policy is written, they can usually access it online. In our busy world, having digital access to the things you need at the moment you need them is huge. Make sure you’re offering the easiest access possible to your clients. If you can set up an online portal for them, great! If not, consider giving them a 24/7 number to call so they can get the information they need in the event of an emergency. Make your clients feel like it’s just as easy to get information from you as it would be from a major carrier’s website, and you can stay competitive in the modern age.
  • Be proud. Quite often, when people choose one of the major insurance companies over an independent agent, it’s because of size. They know for a fact that national carrier can pay their claim, but do they know that you can? They should! Invest some time and energy in marketing your company and what makes it great. Make it easy for people to feel confident in you. Ask for testimonials from happy clients and put them all over your website and social media profiles. The word of others who feel safe with your services will go a long way towards legitimizing you.

Being personal, accessible, and proud will take some time. Don’t worry! We can help. Put an expert team behind you, and we’ll put our expertise and resources to work. Stratosphere Marketing Solutions specializes in serving the independent insurance agent. We’re here to help you successfully market your business without giving up much of your time or energy. Call our team in Westlake Village, California today!

LinkedIn Tips for Insurance Agents

LinkedIn Tips for Insurance Agents You Can Start Using Today!

Are you using your professional network? Get more from it by using these LinkedIn tips for insurance agents! 

In our digital age, having a social media presence is key. Even if you’re not very tech-savvy in your personal life, your insurance agency needs to have a strong online presence. Social media is a big part of that. Feeling overwhelmed? LinkedIn is a great place to get started because it’s designed to connect people for commercial (rather than personal) pursuits. Are you making the most of this powerful platform? Use these LinkedIn tips for insurance agents to make sure your agency is wowing on the web.

  • Have a Proper Profile. Potential clients or network connections are a whole lot less likely to connect with you if all your profile offers is a ho-hum description and a fuzzy picture (or, worse yet, no pic at all!). Set yourself up for success on LinkedIn by setting up your profile. It should include a great photo, headline with relevant keywords (hint: “insurance” is a good one), applicable skills, memberships, and awards.
  • Learn Your ABCs. Always Be Connecting. The more connections you have, the larger your network – and the easier to gather information and generate leads from it. Whenever you get a business card from a new contact, go connect with that person on LinkedIn.
  • Cultivate Content. Make sure you’re staying relevant. Promote blog content from your own site and/or use LinkedIn Publisher to share your content. When you use Publisher to put content out there, it automatically puts it in front of thousands of users thanks to LinkedIn’s Pulse network. Just keep in mind that you don’t own the content you publish to Publisher, so it’s a good idea to keep the most important topics for your own blog.

Are you taking advantage of LinkedIn’s potential? To talk to a digital marketing expert who can make sure you are and give you more LinkedIn tips for insurance agents, contact Stratosphere Marketing Solutions in Westlake Village, California! We specialize in marketing for the insurance industry and are dedicated to helping agents across the country get more out of their digital presence. Call us today!

new websites

The Stratosphere Approach to New Websites & Color

Learn what separates Stratosphere from the competition when it comes to new websites.

At Stratosphere, our goal is to consistently deliver the very best for our clients. That’s why we care so much about the little things, down to the very last pixel. Our Writers make sure to dot all of your i’s and cross the t’s of your verbiage with precision and perfection. Our Account Managers make sure even the briefest social posts is on point. Why? Because we’ve seen first-hand how the little things can make a big difference. So when our Designers and Developers create new websites, we take the utmost care with every aspect, including your color palette.

The latest in our batch of websites leaned on red, green, and blue. Sound familiar? RGB (or red, green, blue) coloration is what your computer, phone, and tablet use to render color. We have so much fun exploring color palettes and the options that exist (which are endless!). Check out the latest launches from Stratosphere that explore RGB!

RED: Red gives off warmth and strength. It’s a color of excitement that conveys high energy and draws out engagement. Red was the go-to when creating this site that called for getting in touch to get great coverage.

Jackson & Jackson 

jackson

GREEN: Green is associated with being outdoors and healing, making it perfect for this youth sports injury initiative site.

Injure Free

injurefree

BLUE: Blue implies trustability and authority. It’s a favorite for web leaders (think: Facebook, Twitter) because it tests well with men and women. We chose blue for these insurance and home loan sites to show page visitors they could trust these distinguished companies with their coverage and home financing needs.

Moser Group

moser

Gaylord-Hansen Mortgage Team

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Do you need a new site? If you want to learn more about how we can custom-tailor a stunning web presence for your business with the perfect palette behind it, contact Stratosphere Marketing Solutions in Westlake Village, California today. Our team of designers and developers will work together to make sure you have an impressive, engaging website ready to share with the world.

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