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insurance websites

Agents – Take Note of These Insurance Website Designs!

These insurance website designs are hot-off-the-press from the team at Stratosphere!

Insurers, what makes your website great? If you don’t know, you’ve got some work to do. Consumers have an incredible amount of choices for where to research and buy their insurance policies online. How do you give them a reason to visit you over all of those other websites? We’ve just launched some great new insurance website designs that will show you what makes a great website.

Pullen Family Insurance Agency

This website features a full-screen, beautiful image, which makes a perfect introduction to the tone and theme of the company! The animation on the navigation creates a user-friendly experience, while the diagonal sections break up the static nature that is so often seen outdated websites. The website doesn’t look like any other insurance web page – and this team isn’t afraid to let their personality shine. In a world of faceless insurers and nameless policies, a personal touch is extremely valuable.

The Pullen Family Insurance Agency website features stunning imagery, user-friendly pages, and one of the most powerful tools for online marketing: a blog. Aside from the technical benefits for SEO like increased traffic and improved search engine rankings, blogging shows your insurance expertise, and invites clients to communicate!

 

pulleninsurance

Goodman Insurance Agency, Inc.

This website has a full left-to-right layout which utilizes the entire width of the screen and a scroll on all the internal pages that allows content to breathe and flow. Gone are any signs of a text-heavy page, instead, this website focuses on imagery and content. Verbiage is kept to the essentials, while the sticky menu allows users to move pages seamlessly.

The rev slider improves the user experience by showcasing Goodman Insurance Agency’s services. The navigation menu is transparent which allows the website to breathe without compressing the content or imagery. Neat, huh?

 

goodman-insurance-website

 

Club Agency

As a potential insurance buyer, who doesn’t love a bit of semiotics? The use of symbols clearly communicates to the user that Club Agency is well-versed in multiple facets of the insurance biz. The parallax scrolling background leads users to the important information about their company: contact information, social media, and blog space.

The negative space allows the guest to focus on information about Club Agency, and why to choose them. Again, there is no substitute for a personal touch – so let it shine through!

Do you need a new insurance website? Our dedicated web design team is here to help you get set up with a new, improved, and unique site. In addition, we provide top-tier marketing services. Call Stratosphere Marketing Solutions in Westlake Village, California today to get started today.

Tips to Better Brand Your Insurance Agency

3 Tips to Better Brand Your Insurance Agency

Want to compete with major carriers and win local business? These three tips can help you brand your insurance agency in a way that sets you apart from the competition. 

Independent insurance agencies have their work cut out for them. They have to show people that there’s a reason to deviate from the major carriers and choose a smaller, lesser known company. Fortunately, they’ve got personalized service, greater policy options, and local knowledge to back them up. But how do they spread the word? Here are a few tips to help you brand your insurance agency and win business this year.

  1. Be consistent. Why do people choose the major carriers? They know them. You can compete with that familiarity, but you need to be diligent. Make sure that every email, contract, flyer, etc. that leaves your agency has consistent branding. Over time, you can make sure people are as familiar with your logo and quality of service as they are with one of the big carriers!
  2. Be memorable. It’s worth putting in time, energy, and money towards creating solid branding now. It’s a whole lot easier (and cheaper!) to invest today than having to rebrand your agency once its name is already out there. Take your time to find branding you’ll feel proud to share during every customer interaction.
  3. Be relevant. Your branding won’t mean much to people if the messages to which it’s attached aren’t relevant. Your value, over a large carrier, is that you know your community and its people. Show that you do! Be a presence at local events and share about community happenings on social media. Keep your branding attached and you’ll be a known name in no time.

Do you need help branding your insurance agency? Whether you want to upgrade with a more active social media presence, a new logo, or a website redesign, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer top-to-bottom digital marketing services that can support your branding and your business.

axiom custom websites for insurance agencies

PRESS RELEASE: Stratosphere Announces Axiom, an Affordable Custom Website Solution for Insurance Agencies

In an effort to better serve insurance agencies, Stratosphere is now offering Axiom, an affordable, scalable custom website solution. 

WESTLAKE VILLAGE, CA – Stratosphere Marketing Solutions recently announced the launch of a custom website solution called Axiom.

Axiom is a completely custom website built at the price of a template-style site. It stays true to Stratosphere’s overall custom-tailored approach. Axiom is designed to be both cost-effective and scalable for smaller, newer insurance agencies.

“We noticed many agencies settling with basic template websites that were owned by the vendor and not the agency,” Stratosphere CEO Casey Preston said. “They had non-original content and weren’t visually appealing overall. In most cases, these websites didn’t match the solid reputation these agencies have built offline. So we created Axiom, the perfect solution to create a custom website at an affordable price with the ability to scale.”

Stratosphere’s custom development process has built us a trusted reputation in the insurance industry as the preferred custom web design vendor for over 500 independent agencies. It’s also earned us national partnerships with major carriers. Axiom offers the same custom features as that tried-and-true development process, including UI/UX design, custom development, mobile responsiveness, optimization for search, quote forms, and social media/blog integration.

CCO Michael Davirro said, “When agencies choose Axiom, they’re trusting a very established and capable team to develop a beautiful and efficient website.”

Axiom is immediately available to agencies. For more information, contact Stratosphere Marketing Solutions at (818) 338-6700 or visit our online portfolio.

About Us: Stratosphere is a true end-to-end digital marketing firm in Westlake Village, CA that serves businesses across the nation. They offer digital marketing and custom web design services to companies in a wide variety of industries and specialize in insurance and real estate. Stratosphere is dedicated to increasing its clients’ brand awareness online through custom web design, content, SEO, social media, retargeting, and more.

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Insurance SEO Mistakes Your Agency Should Avoid

SEO Series Part III: Insurance SEO Mistakes Your Agency Should Avoid

If you’re trying to make the most of your insurance SEO, you need to steer clear of these mistakes.  

SEO might seem like a complicated topic, but a lot of it comes down to common sense. Search engines are really trying to deliver the best, most helpful results to their searchers, so when your insurance agency creates valuable resources online, you’re doing your SEO a favor. Want more tangible evidence? Here are three common insurance SEO mistakes that could be keeping your website off the top ranking pages.

Ignoring your website.

All too often, agencies see their website development and maintenance as a part of their marketing budget. Yes, your website serves as the foundation for many of your marketing efforts. But in 2016, an attractive, high-functioning website isn’t just nice to have. It’s a necessity. If your website isn’t up-to-date with helpful, relevant information and search engine optimized so people can find it, it’s going to be a detriment to your online presence.

Dreaming too big.

We’re all for having huge ideas and striving to accomplish them! But when it comes to SEO, you need to be realistic. Think your independent insurance agency is going to rank on the top page of Google for “insurance”? Think again. With SEO, you need to have specific, local keywords that you’re targeting. Before you pick those keywords, check them out and make sure they don’t have too much competition. Otherwise, you’ll be sinking money into your SEO efforts without any shot of getting towards the top of ranking pages or being found by locals who really need your services.

Not creating content.

Want search engines to move your website up the rankings? You need to give them something to work with, and that means creating content. If you’re too busy to be regularly crafting original, helpful content, consider hiring a team (like ours at Stratosphere) to help you. Without content, you can’t build links, and without links, your SEO effort is dead in the water.

Are you ready to start taking your insurance SEO to the next level? To get a team behind you, contact Stratosphere Marketing Solutions in Westlake Village, California. We have experience helping independent insurance agencies across the country move up search engine ranking pages.

new insurance website

Web Wednesday: What Agents Should Look for in a New Insurance Website

When you get ready to invest in a new insurance website, make sure you get these perks out of it.

At Stratosphere, launching a new insurance website is par for the course. This is our sweet spot, and we love helping our clients stay ahead of the latest digital trends by custom-building updated online presences for them! If, however, website design isn’t an area of expertise for you, we can help. When you’re shopping for a new insurance website, don’t be afraid to demand excellence! Your site is your agency’s face to the world, and it deserves to be beautiful.

Want proof that you can get everything you wanted out of your website – and then some – here are a few examples of our recent work. Check them out and get a feel for what your web designer should be doing for you.


Little & Sons Insurance Group

little - new insurance website


Patterson & Associates Insurance

patterson - new insurance website


Tompkins Insurance Agencies

tompkins - new insurance website


Biddle-Shaw Insurance Services, Inc.

biddle-shaw - new insurance website


Whitford Insurance Network

whitford - new insurance website


Nearly all of these sites feature a payment and claims page. When building a new site, many agents focus on gaining new clientele and lose focus on their existing clients. Retention is one of most important focuses for established insurance agencies, though! Your new website should cater to potentially new clientele, but it needs to also provide all the necessities an existing client would find useful. The payments and claims page is key to existing client’s user experience. Give your clients an easy and efficient way to find their carrier, make a payment. and file a claim and your site can help tremendously with retention!

This is just one way your site can support your business. Are you ready to upgrade your agency through a new insurance website? If so, go straight to the experts! Contact Stratosphere Marketing Solutions in Westlake Village to learn how we can create a customized, compelling website just for you!

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