In a recent article by NASDAQ, a study found that, “60 percent of the time, customers comparing quotes on two carrier websites chose the insurer with the better site, even if it is quoted at a higher price”. With that being said, where do you rank?
You may not know it, but poor website presence will scare your customers away. The internet is constantly upgrading itself, and yes, it’s hard to keep up with, but let the experts do that for you. Today, the most important aspects of a “modern day website” comes down to two main features; mobile responsiveness and optimization for search (Google, Bing, Yahoo!). We are in an era where the customer turns to the web to find what they need and if insurers turn away from the idea of providing an easy “online shopping” experience, it could be detrimental.
Your website is based on one main factor – presence. When visiting a website, a consumer has certain needs; easy navigation, direct access to what they are looking for, and easy to understand content. Insurers need to make sure that their websites are giving the consumer exactly what they want – simple, easy to use service.
Although it’s hard to admit, Insurance Network News said it first, “Insurers and consumers seem to disagree about what a website should focus on, and nowadays, the consumer is always right”. Whose side are you on?
If you’re looking at your current website wondering if it needs an upgrade, it probably does. At Stratosphere we’ve got you covered! Our creative crew will guide you through the simple process of creating a beautifully crafted site that is responsive, easy to use, modern, and most of all optimized for search. Remember, less is more… let’s make your site unbeatable.