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How to Attract Your Ideal Client with a Dynamic Insurance Website

How to Attract Your Ideal Client with a Dynamic Insurance Website

Market to Your Clients Through Your Website

Your website. It’s more than your business card, more than a physical office, and even more than your own appearance. The way your site looks and acts is the way that people will perceive your business. Did you know that 70 percent of people won’t do business with a company if their website is outdated? This means that the spotlight is on your website design – and it must look the part. To create a dynamic website that attracts your target market, take a look at these tips.

  • Design a Powerful Website

The design of your website is more than just the font and images you use. It’s crucial that you deliver a compelling user experience that works across a wide range of devices. Your website must be mobile-friendly so that potential clients and current customers can access your website readily when they are on their smartphones, desktop computers, tablets, and laptops.

  • Optimize

Your website can be absolutely stunning – but useless if no one sees it. If you properly optimize your website for search engines and use analytics to your advantage, you can start to be more visible on the internet. Search Engine Optimization (SEO) is the process of organizing and labeling the content within a site so that it can be more easily read by search engines like Google and Bing. That means your site, including your pages, landing pages, and blog should be optimized for your keywords.

  • Attract Visitors

It’s not enough to optimize your website and wait for people to come to you. Your site needs to be constantly updated with fresh and engaging content that will attract new views to your site on a regular basis. Content marketing is the art of using blogs to encourage people to visit your site and require more information about your services. Social media marketing is also a great way to direct people back to your website.

If all of this seems like a lot to handle on your own, don’t worry, we have a solution for you. Here at GTK Analytics, we can help you transform your insurance agency’s website and market it to drive in more business. Contact us today to set your business up for success.

 

insurance websites

Our Newly Launched Insurance Websites That Wow!

Looking for inspiration for insurance websites? These designs are clean and concise.

We all know that having a good-looking website is imperative for any business. It helps SEO to perform well, attracts near and far clients, and oozes industry knowledge. If your site still spams guests’ computers with pop-ups and takes over five seconds to load, you could be doing your business an injustice. Clean and improved insurance websites can do wonders for any agency.

Here at Stratosphere, we’ve just launched some great new insurance websites for our amazing clients! Check out what our design team did to make them shine.

Stromsoe Insurance

Stromsoe Insurance is a huge name in the industry, so we knew that their website had to wow visitors. Because of this, the homepage opens to a full-page image. As we all know, a picture is worth a thousand words, so why not let the visuals do the talking? The use of large imagery and straightforward statements is a refreshing change from the text-heavy sites that now look outdated.

Stromsoe Insurance also features a blog, one of the most powerful tools for online marketing. A blog boosts SEO rankings and generates more organic traffic, as well as demonstrating expertise in the insurance industry. After all, who doesn’t want to work with a professional in the business?

Stromsoe Insurance

 

Abatelli Group, Inc.

The Long Island local insurance agency’s website now features a slider on the homepage, consisting of rotating images highlighting their specialties, while introducing the visitor to their brand. Below, the neatly designed buckets summarize their services, making it easy for clients to read about coverage.

With the parallax scrolling background, visitors read important information about the company, such as reviews and contact details, while enjoying the seamless transition. The full-width call-to-actions enables the guest to quickly locate their contact information so that they can get calling right away!

Abatelli Group, Inc.

Royalty Insurance

With an agency named Royalty Insurance, it’s only fitting that the website is clean and beautiful. The sticky menu at the top allows visitors to scroll through different coverages, specialty services, ratings and reviews, and blog, all with the menu remaining at the top of the screen. This feature makes it easy for customers to click seamlessly throughout the site, without having to navigate a misleading website. With stunning imagery and content to match, Royalty Insurance’s website exudes professionalism!

Royalty Insurance

Do you need a new insurance website? Our dedicated web design team is here to help you get set up with a new, improved, and unique site. In addition, we provide top-tier marketing services so that your business has the best chance of online success. Call Stratosphere Marketing Solutions in Westlake Village, California today to get started today.

insurance websites

Agents – Take Note of These Insurance Website Designs!

These insurance website designs are hot-off-the-press from the team at Stratosphere!

Insurers, what makes your website great? If you don’t know, you’ve got some work to do. Consumers have an incredible amount of choices for where to research and buy their insurance policies online. How do you give them a reason to visit you over all of those other websites? We’ve just launched some great new insurance website designs that will show you what makes a great website.

Pullen Family Insurance Agency

This website features a full-screen, beautiful image, which makes a perfect introduction to the tone and theme of the company! The animation on the navigation creates a user-friendly experience, while the diagonal sections break up the static nature that is so often seen outdated websites. The website doesn’t look like any other insurance web page – and this team isn’t afraid to let their personality shine. In a world of faceless insurers and nameless policies, a personal touch is extremely valuable.

The Pullen Family Insurance Agency website features stunning imagery, user-friendly pages, and one of the most powerful tools for online marketing: a blog. Aside from the technical benefits for SEO like increased traffic and improved search engine rankings, blogging shows your insurance expertise, and invites clients to communicate!

 

pulleninsurance

Goodman Insurance Agency, Inc.

This website has a full left-to-right layout which utilizes the entire width of the screen and a scroll on all the internal pages that allows content to breathe and flow. Gone are any signs of a text-heavy page, instead, this website focuses on imagery and content. Verbiage is kept to the essentials, while the sticky menu allows users to move pages seamlessly.

The rev slider improves the user experience by showcasing Goodman Insurance Agency’s services. The navigation menu is transparent which allows the website to breathe without compressing the content or imagery. Neat, huh?

 

goodman-insurance-website

 

Club Agency

As a potential insurance buyer, who doesn’t love a bit of semiotics? The use of symbols clearly communicates to the user that Club Agency is well-versed in multiple facets of the insurance biz. The parallax scrolling background leads users to the important information about their company: contact information, social media, and blog space.

The negative space allows the guest to focus on information about Club Agency, and why to choose them. Again, there is no substitute for a personal touch – so let it shine through!

Do you need a new insurance website? Our dedicated web design team is here to help you get set up with a new, improved, and unique site. In addition, we provide top-tier marketing services. Call Stratosphere Marketing Solutions in Westlake Village, California today to get started today.

axiom custom websites for insurance agencies

PRESS RELEASE: Stratosphere Announces Axiom, an Affordable Custom Website Solution for Insurance Agencies

In an effort to better serve insurance agencies, Stratosphere is now offering Axiom, an affordable, scalable custom website solution. 

WESTLAKE VILLAGE, CA – Stratosphere Marketing Solutions recently announced the launch of a custom website solution called Axiom.

Axiom is a completely custom website built at the price of a template-style site. It stays true to Stratosphere’s overall custom-tailored approach. Axiom is designed to be both cost-effective and scalable for smaller, newer insurance agencies.

“We noticed many agencies settling with basic template websites that were owned by the vendor and not the agency,” Stratosphere CEO Casey Preston said. “They had non-original content and weren’t visually appealing overall. In most cases, these websites didn’t match the solid reputation these agencies have built offline. So we created Axiom, the perfect solution to create a custom website at an affordable price with the ability to scale.”

Stratosphere’s custom development process has built us a trusted reputation in the insurance industry as the preferred custom web design vendor for over 500 independent agencies. It’s also earned us national partnerships with major carriers. Axiom offers the same custom features as that tried-and-true development process, including UI/UX design, custom development, mobile responsiveness, optimization for search, quote forms, and social media/blog integration.

CCO Michael Davirro said, “When agencies choose Axiom, they’re trusting a very established and capable team to develop a beautiful and efficient website.”

Axiom is immediately available to agencies. For more information, contact Stratosphere Marketing Solutions at (818) 338-6700 or visit our online portfolio.

About Us: Stratosphere is a true end-to-end digital marketing firm in Westlake Village, CA that serves businesses across the nation. They offer digital marketing and custom web design services to companies in a wide variety of industries and specialize in insurance and real estate. Stratosphere is dedicated to increasing its clients’ brand awareness online through custom web design, content, SEO, social media, retargeting, and more.

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insurance website latest trends

Stratosphere Marketing Solutions at it Again!

 

We recently took on a project that is out of our element when designing a website. Sure, insurance and real estate seem to be our “forte” (that’s not to say we won’t work with any industry) but this website was something Thomas Ward Insurance Group envisioned and we put our own twist on it.

The digital marketing and internet world is constantly evolving and our team of talented designers and developers thrive when given new projects.  Alright alright, you may be asking… what’s so great about this website? What’s so different? Literally everything, and here’s why:

  • Parallax scroll – Let me break it down for you…This is a new web design trend where the background moving at a slower rate creates a 3D effect as you scroll down the page. In spite a subtle element of depth
  • Revolution Slider– This is a premium slider provided through WordPress. A slider that will not kill your page load time, and makes your site more attractive.
  • Retina ready website –Without getting too techy, this means that your Retina display iPads, phones, tablets, TVs, pagers, microwaves… (jk) devices show more pixels per square inch, resulting in sharper images.
  • Easy navigation – get what you’re looking for…quicker! Even on your mobile devices.
  • Inviting and professional color – no more dull, boring colors. This site is vibrant, but not overwhelming.
  • Visual Composer –This a drag and drop frontend and backend page builder that will save you tons of time. Unless you’re working in the backend… leave this part to us…
  • Ajax page transitions – Do you like that attention grabbing, illusion effect? There’s your answer…
  • Optimized for speed… this isn’t a DSL world anymore, so why have your site speed slow? We optimize for a lightspeed loading time…AKA barely any load time.

With all the positive feedback for this site, we are truly blown away with Mark Minjares’s (Creative Project Manager) work. Our team can tackle any website vision you may have! Contact us today for more about your website… let’s drive those leads.

 

 

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