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Tips to Better Brand Your Insurance Agency

3 Tips to Better Brand Your Insurance Agency

Want to compete with major carriers and win local business? These three tips can help you brand your insurance agency in a way that sets you apart from the competition. 

Independent insurance agencies have their work cut out for them. They have to show people that there’s a reason to deviate from the major carriers and choose a smaller, lesser known company. Fortunately, they’ve got personalized service, greater policy options, and local knowledge to back them up. But how do they spread the word? Here are a few tips to help you brand your insurance agency and win business this year.

  1. Be consistent. Why do people choose the major carriers? They know them. You can compete with that familiarity, but you need to be diligent. Make sure that every email, contract, flyer, etc. that leaves your agency has consistent branding. Over time, you can make sure people are as familiar with your logo and quality of service as they are with one of the big carriers!
  2. Be memorable. It’s worth putting in time, energy, and money towards creating solid branding now. It’s a whole lot easier (and cheaper!) to invest today than having to rebrand your agency once its name is already out there. Take your time to find branding you’ll feel proud to share during every customer interaction.
  3. Be relevant. Your branding won’t mean much to people if the messages to which it’s attached aren’t relevant. Your value, over a large carrier, is that you know your community and its people. Show that you do! Be a presence at local events and share about community happenings on social media. Keep your branding attached and you’ll be a known name in no time.

Do you need help branding your insurance agency? Whether you want to upgrade with a more active social media presence, a new logo, or a website redesign, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer top-to-bottom digital marketing services that can support your branding and your business.

LinkedIn Tips for Insurance Agents

LinkedIn Tips for Insurance Agents You Can Start Using Today!

Are you using your professional network? Get more from it by using these LinkedIn tips for insurance agents! 

In our digital age, having a social media presence is key. Even if you’re not very tech-savvy in your personal life, your insurance agency needs to have a strong online presence. Social media is a big part of that. Feeling overwhelmed? LinkedIn is a great place to get started because it’s designed to connect people for commercial (rather than personal) pursuits. Are you making the most of this powerful platform? Use these LinkedIn tips for insurance agents to make sure your agency is wowing on the web.

  • Have a Proper Profile. Potential clients or network connections are a whole lot less likely to connect with you if all your profile offers is a ho-hum description and a fuzzy picture (or, worse yet, no pic at all!). Set yourself up for success on LinkedIn by setting up your profile. It should include a great photo, headline with relevant keywords (hint: “insurance” is a good one), applicable skills, memberships, and awards.
  • Learn Your ABCs. Always Be Connecting. The more connections you have, the larger your network – and the easier to gather information and generate leads from it. Whenever you get a business card from a new contact, go connect with that person on LinkedIn.
  • Cultivate Content. Make sure you’re staying relevant. Promote blog content from your own site and/or use LinkedIn Publisher to share your content. When you use Publisher to put content out there, it automatically puts it in front of thousands of users thanks to LinkedIn’s Pulse network. Just keep in mind that you don’t own the content you publish to Publisher, so it’s a good idea to keep the most important topics for your own blog.

Are you taking advantage of LinkedIn’s potential? To talk to a digital marketing expert who can make sure you are and give you more LinkedIn tips for insurance agents, contact Stratosphere Marketing Solutions in Westlake Village, California! We specialize in marketing for the insurance industry and are dedicated to helping agents across the country get more out of their digital presence. Call us today!

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Referrals: The Golden Ticket for any Insurance Agency

In today’s era of insurance marketing, there is quite an abundance of ways to try and put your name out there, with some tactics costing no less than a leg, an arm, and maybe even your eye.

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