Don’t make these advertising missteps if you want your insurance agency to be successful.
Those working in the insurance industry know just how intense the competition between agencies can be. This is why it’s so important to make sure that you are marketing your agency in an efficient and effective manner. Unfortunately, there are many mistakes that people make when it comes to their insurance agency marketing strategy. To establish a successful online marketing campaign for your agency, here are some of the major blunders you should avoid.
Mistake #1: Lack of Consistency
Successful online marketing strategies are consistent. In this case, consistency refers to the frequency with which marketing materials are created as well as the look, feel, and actual message of the materials released. For instance, if part your marketing strategy includes an email marketing campaign, then emails should be sent out to your target audience on a scheduled basis. This will prevent you from bombarding your clients with incessant emails or meeting them radio silence for weeks at a time. The emails that you send out should be written in the same engaging tone, be free of grammatical and spelling errors, and follow a standard formula. Maintaining consistency will show that you are organized and reliable as well as help you build and strengthen your brand image.
Mistake #2: Outdated Appearance
When it comes to marketing your agency online, your website is the first impression that visitors will have of your company. If your main pages look outdated and amateurish, then visitors will not hesitate to leave and find a more promising looking agency. If you want your site to make a positive impact, then it’s important that it makes use of high-quality images, aesthetically pleasing design elements, and easy-to-read sections of text. Having a modern and elegant site will convey your agency’s professionalism and competence to your potential customers.
Mistake #3: Absence of Value
Finally, your insurance agency’s website should provide value for every casual visitor. This means that your website should offer insight into the insurance industry, valuable advice, or answers to frequently asked questions. When your website is actually useful to visitors, they will continue to come back and will start to view your agency as a trustworthy and reliable source of information. This also means that they will be more likely to turn to you when they do actually need your services.
These are three of the major mistakes that you should avoid when it comes to your insurance agency marketing strategy. Want to step up your online marketing efforts but just not sure where to start? Then turn to the experts at GTK Analytics. From web design to SEO services to custom content creation, we are your one-stop-shop for all of your marketing needs. Contact us to take your business to the next level today.