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independent insurance agent

David & Goliath: How the Independent Insurance Agent Can Compete with Major Carriers

If you’re an independent insurance agent sick of losing business to the internet, arm yourself for competition with this guide.

What do we want? Everything! When do we want it? Now! The world is getting increasingly faster paced, and even instant gratification might not feel fast enough. How is the independent insurance agent supposed to keep up? Can you compete with the major carriers with their digital platforms and huge workforce behind them? Yes! You absolutely can. Use these tools to stand up to the big guy and come out the victor.

  • Be personal. The number one thing you have that the major carriers don’t is the ability to go deep. While the carriers have thousands of clients who have to reach out to them to get any kind of service, you have the luxury of real relationships. Get to know your clients. Wish them a happy birthday. Suggest an annual review, then actually follow up on it. Reach out periodically to see if your insureds have any questions about their coverage. Help them hunt for discounts. Personalizing your service makes your clients feel valued. After your high level of care, the automated world of buying insurance online will feel cold and foreign.
  • Be accessible. That being said, automation is a major draw of buying coverage through one of the big carriers. People can go straight to their website and immediately get a quote. Then, once a policy is written, they can usually access it online. In our busy world, having digital access to the things you need at the moment you need them is huge. Make sure you’re offering the easiest access possible to your clients. If you can set up an online portal for them, great! If not, consider giving them a 24/7 number to call so they can get the information they need in the event of an emergency. Make your clients feel like it’s just as easy to get information from you as it would be from a major carrier’s website, and you can stay competitive in the modern age.
  • Be proud. Quite often, when people choose one of the major insurance companies over an independent agent, it’s because of size. They know for a fact that national carrier can pay their claim, but do they know that you can? They should! Invest some time and energy in marketing your company and what makes it great. Make it easy for people to feel confident in you. Ask for testimonials from happy clients and put them all over your website and social media profiles. The word of others who feel safe with your services will go a long way towards legitimizing you.

Being personal, accessible, and proud will take some time. Don’t worry! We can help. Put an expert team behind you, and we’ll put our expertise and resources to work. Stratosphere Marketing Solutions specializes in serving the independent insurance agent. We’re here to help you successfully market your business without giving up much of your time or energy. Call our team in Westlake Village, California today!

marketing event for independent insurance agents in New York

Attention Independent Insurance Agents in New York: Don’t Miss Monday’s Marketing Event

Stratosphere’s own Casey Preston will be in Melville, NY to speak on “Marketing to the Modern Consumer” for independent insurance agents in New York.

At Stratosphere, we try to connect in-person with as many clients as possible. Although we’re a digital firm, we know the value of connecting with you face-to-face. Of course, that’s a lot easier with our local West Coast clients. But independent insurance agents in New York needn’t feel left out! This Monday, there’s a local event called “Marketing to the Modern Consumer” that you won’t want to miss!

marketing event for independent insurance agents in New YorkOn Monday, April 11th, head to the Jewel Restaurant (400 Broad Hollow Road) in Melville, New York at 12:15 p.m. You’ll be able to check in for a valuable luncheon meeting where you can glean insight from our very own co-founder Casey Preston. He’ll be sharing his expertise from years of digital marketing experience to help members of TriCounty IIAA, IIAB Suffolk County, and your own agency improve online marketing efforts.

Some of his key talking points will focus on the important parts of every independent insurance agent’s toolbox if he or she wants to reach the modern consumer. Some of these tools include a great website, regular blogging, social media outreach, local search engine optimization (SEO), reputation management, and email marketing. He’ll show you how to use all of these resources to increase traffic and get found online! If you want to boost business at your independent insurance agency, don’t miss Monday’s event!

The cost for the luncheon is just $55. You can register at TriCounty IIAA or IIAB Suffolk County. Independent insurance agents in New York, don’t miss your chance to sign up for this valuable event!

If you can’t make it to this live event, don’t worry. Stratosphere Marketing Solutions has a team of dedicated, experienced Account Managers who can help you assess your digital marketing needs and execute a plan that will help your business reach the modern consumer. If you’d like to freshen up your outreach efforts or have a team of professionals create a customized marketing plan for you, contact Stratosphere in Westlake Village, California today!

LinkedIn Tips for Insurance Agents

LinkedIn Tips for Insurance Agents You Can Start Using Today!

Are you using your professional network? Get more from it by using these LinkedIn tips for insurance agents! 

In our digital age, having a social media presence is key. Even if you’re not very tech-savvy in your personal life, your insurance agency needs to have a strong online presence. Social media is a big part of that. Feeling overwhelmed? LinkedIn is a great place to get started because it’s designed to connect people for commercial (rather than personal) pursuits. Are you making the most of this powerful platform? Use these LinkedIn tips for insurance agents to make sure your agency is wowing on the web.

  • Have a Proper Profile. Potential clients or network connections are a whole lot less likely to connect with you if all your profile offers is a ho-hum description and a fuzzy picture (or, worse yet, no pic at all!). Set yourself up for success on LinkedIn by setting up your profile. It should include a great photo, headline with relevant keywords (hint: “insurance” is a good one), applicable skills, memberships, and awards.
  • Learn Your ABCs. Always Be Connecting. The more connections you have, the larger your network – and the easier to gather information and generate leads from it. Whenever you get a business card from a new contact, go connect with that person on LinkedIn.
  • Cultivate Content. Make sure you’re staying relevant. Promote blog content from your own site and/or use LinkedIn Publisher to share your content. When you use Publisher to put content out there, it automatically puts it in front of thousands of users thanks to LinkedIn’s Pulse network. Just keep in mind that you don’t own the content you publish to Publisher, so it’s a good idea to keep the most important topics for your own blog.

Are you taking advantage of LinkedIn’s potential? To talk to a digital marketing expert who can make sure you are and give you more LinkedIn tips for insurance agents, contact Stratosphere Marketing Solutions in Westlake Village, California! We specialize in marketing for the insurance industry and are dedicated to helping agents across the country get more out of their digital presence. Call us today!

new websites

The Stratosphere Approach to New Websites & Color

Learn what separates Stratosphere from the competition when it comes to new websites.

At Stratosphere, our goal is to consistently deliver the very best for our clients. That’s why we care so much about the little things, down to the very last pixel. Our Writers make sure to dot all of your i’s and cross the t’s of your verbiage with precision and perfection. Our Account Managers make sure even the briefest social posts is on point. Why? Because we’ve seen first-hand how the little things can make a big difference. So when our Designers and Developers create new websites, we take the utmost care with every aspect, including your color palette.

The latest in our batch of websites leaned on red, green, and blue. Sound familiar? RGB (or red, green, blue) coloration is what your computer, phone, and tablet use to render color. We have so much fun exploring color palettes and the options that exist (which are endless!). Check out the latest launches from Stratosphere that explore RGB!

RED: Red gives off warmth and strength. It’s a color of excitement that conveys high energy and draws out engagement. Red was the go-to when creating this site that called for getting in touch to get great coverage.

Jackson & Jackson 

jackson

GREEN: Green is associated with being outdoors and healing, making it perfect for this youth sports injury initiative site.

Injure Free

injurefree

BLUE: Blue implies trustability and authority. It’s a favorite for web leaders (think: Facebook, Twitter) because it tests well with men and women. We chose blue for these insurance and home loan sites to show page visitors they could trust these distinguished companies with their coverage and home financing needs.

Moser Group

moser

Gaylord-Hansen Mortgage Team

gaylord-hansen

Do you need a new site? If you want to learn more about how we can custom-tailor a stunning web presence for your business with the perfect palette behind it, contact Stratosphere Marketing Solutions in Westlake Village, California today. Our team of designers and developers will work together to make sure you have an impressive, engaging website ready to share with the world.

Saferoad Insurance

Welcome Saferoad Insurance in Long Beach to ‘The Sphere’!

Stratosphere Marketing Solutions is proud to announce the launch of our latest website and would like to welcome Saferoad Insurance to ‘The Sphere’!

Our creative team has been hard at work putting together this amazing site, and we could not be happier with the results! In just 4 weeks our team was able to design, develop, and launch this innovative, user friendly website.

Saferoad Insurance’s website includes a variety of new features, including:

     Stick Menu – the user can scroll through the site without ever navigating away from the main menu. This allows for easy access through the site, and your company’s services will always be visible and accessible to the user.

     Revolution Slider – an updated slider that consists of multiple layers that move individually, giving a feel of interaction and depth.

As one of our Platinum members, we will also be working with Saferoad Insurance’s SEO rankings, you will be seeing them on the 1st page of Google for their area soon – stay tuned!

It is important to remember that in a world where people spend most of their time online, a standard website just won’t cut it. Over 75% of consumers will visit a company’s website before making a purchase. As a result, more consumers are making their purchasing decisions based on their online experience so the appearance and functionality of a website are more important than ever.

You should think of your website as an extension of your business- does your web presence match your office vibe? First impressions are made online so you want to be sure to wow customers the first chance you get!

Interested in a new website build, or just a “facelift” to create that wow factor? Give us a call!

Welcome Saferoad Insurance in Long Beach to ‘The Sphere’!

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