Is your insurance agency Millennial-ready?
The Millennial generation now includes many consuming adults in their 20s and 30s. Not only are they the first digital generation but they have different values and shop differently to previous generations. As a result, businesses who want to appeal to this savvy group need to step up their game. If you want your insurance agency to appeal to the clients of the present and future, then it’s time to review your insurance agency marketing strategies.
Millennial purchasing power is significant already, and it won’t be long before they are the dominant force across the nation. They’re not purchasing like their parents – they are more technical and analytical. So, how can an insurance agency appeal to this generation? Here’s what you should know.
- They want to engage with brands on social networks.
Millennials are a generation glued to their phones, always knowing the latest social media trends and happenings. So, make the most of this! If your insurance agency isn’t active on social platforms, get set up with a professional-looking profile. Post to social media, but do it in a way that interests your clients. If you’re posting so much that no one is liking, commenting, or sharing the posts, then you need to change up your content.
- They are using multiple tech devices.
In this day and age, one person can own various devices – tablets, smartphones, desktop computers, laptops – the list goes on! Before you add any more pages to your website, remember to make your site mobile-friendly.
- They are brand loyal.
Quite simply, the sooner you build a relationship and deep connection with millennials, the better. They will continue to purchase from you because they know your brand, (hopefully) don’t have any complaints, and are often loyal to one company that they think stands above the rest.
Are you ready to reach new heights with experts in the digital marketing industry? At GTK Analytics, we know what makes millennials tick. Our highly-trained team is ready to assist you with all your insurance agency marketing needs. Contact us today to see how we can help your agency.