Using PPC to Grow Your Insurance Agency

Using PPC to Grow Your Insurance Agency

How you can use PPC to help your insurance agency succeed.

If you work in the insurance industry, then you know that competition is fierce.  With dozens of other local insurance companies popping up with every web search, what can you do to make your agency stand out?  Well, having a smart insurance agency marketing strategy that utilizes PPC is one way you beat your competition.  But what is PPC and how can it help your agency grow?  Here’s what you need to know about using PPC as part of your agency’s digital marketing plan.

What is PPC?

PPC stands for “pay-per-click” and it refers to a method of generating web traffic through the use of online ads.  The ads that you create are based on a relevant keyword.  When someone searches said keyword, then the search engine will feature your ads as one of the top results, making users them more likely to visit your site.  The process of securing relevant keywords is complicated.  In simplified terms, PPC is essentially a keyword auction; businesses bid on various keywords and the search engine will reward the highest bidder with the top spot on the results page.

Why PPC is Worth It for Your Agency

It’s important to understand that when people use a search engine, they very rarely venture past the first results page.  If your agency isn’t popping up as one of the top search results, then you might as well not even exist.  By leveraging the power of PPC ads, you can generate traffic to your website and ensure that your agency is actually visible.  Additionally, because PPC ads are based on an industry-specific keyword, you can be sure that your ads are reaching the audience you are targeting.  While integrating PPC into your agency’s online marketing strategy will require monetary investment, the returns far outweigh the initial investment.  Google estimates that advertisers see a $2 return for every $1 they spend on keywords.  What’s even better is that this projected 100% return on investment is a conservative estimate, meaning that there’s a good chance that your returns will be even higher.

These are some of the reasons why your agency should incorporate PPC into its insurance agency marketing strategy.  Interested in making this change, but just not sure where you should start?  Then turn to the digital marketing experts at GTK Analytics.  Our dedicated team has the experience and resources to create a successful marketing strategy for your agency.  Contact us for more information today.

Identifying Content Gaps

How to Know What Content to Create

Identifying Content Gaps 

You’ve probably heard it before: Content is king. Understand that you need quality content for your digital marketing to succeed is just the first step. The next, and perhaps the most difficult, step is to determine exactly what that content is going to be. Whether you’re looking for content marketing ideas for your insurance agency marketing strategies or other small business, here are some tips to get you started.

Know Your Client

First, you will need to know your content audience. As an insurance agency, you want to appeal to a wide variety of people. If you specialize in homeowners insurance, you’re going to want to tailor your coverage to, well, homeowners! If you target most adults, then you have a bit more wiggle room in the content that you create. Ultimately, the content you create needs to be valuable to your users.

Find Out What They Know

A good starting point for identifying where your business’s content gaps are is to find out the kinds of questions your users ask. Reach out to engaged users and ask them if there’s any information they feel is missing from the site or if they leave the page without their question being fully answered.

Create Value

Make sure your content has a purpose. If you’re pushing out content just to have more information on the site, it could be doing your agency more harm than good. Make your readers happy by providing meaningful content. That is how you build trust, loyalty, and generate sales!

Analyze Data and Refine Strategies

Once you start publishing regularly, you can use a tool like Google Analytics to figure out how your content is performing and converting. Analyzing this data will give you a deeper insight into who is looking at the content, where they came from, and what else they did on your site. Patterns will begin to emerge that will help you to tweak your content strategy over time for success.

Hire the Right Team

Content marketing can take a lot of time and effort to reap the rewards. Sound like a lot of work? Get the right team of professionals to help out.  At GTK Analytics, we know what makes your audience wants. Our highly-trained team is ready to assist you with all your content marketing needs. Contact us today to see how we can help your agency.

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