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How Email Marketing Can Help Grow Your Insurance Agency

Try out these email marketing suggestions for your insurance agency.

While online trends are constantly changing, the use of email has been one of the few things that remains constant.  In fact, over a third of the world’s population consistently uses email to communicate, sending over 205 billion messages every day.  With such a large percentage of people using email, tapping into this potential client base is a no brainer.  But how can your insurance agency attract new customers over email?  Here are some of the smart email marketing tactics that you should know.

  • Make Emails Optional

First, it’s important that your agency’s marketing messages are reaching interested parties.  The best way to ensure that your recipients actually want to receive emails is by giving potential clients the option to opt in or out of email communications.  An easy way to do this is by including links on your agency’s website that allow visitors to provide their email address to receive promotional and other marketing messages.  Once someone opts in, you should also make sure that they have the ability to opt out of the email campaign at any time.  Taking these steps will ensure that your emails are reaching interested parties without becoming an annoyance to people who are not interested in email communications.

  • Personalize Messages

Email marketing offers your agency the ability to send out specific, highly-targeted messages to interested parties.  It’s important that you take advantage of this capability by sending out personalized messages to appeal to different demographics.  By developing unique messages for your different audiences, you can keep different groups engaged and interested in your agency’s content.

  • Educate and Inform

The main goals of an email marketing campaign are to educate and inform recipients.  For instance, your email marketing campaign should be used to describe and explain the services that you offer that people may not be aware of.  Your email strategy should also keep clients informed about the newest agency news, promotions, and deals.  When correctly managed, your agency’s emails can become a trusted resource and welcome surprise in your recipients’ inboxes.

These are some of the ways that you can use email marketing to grow your insurance agency.  Are you looking for assistance with your company’s email marketing or other online marketing needs?  If so, then contact the experts at GTK Analytics.  Our dedicated team is eager to serve you today.

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