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INSURANCE
SEARCH ENGINE MARKETING

search engine marketing

Boost Your Agency’s Visibility with the Right SEM Strategies

Google AdWords, Bing Ads, Facebook Ads, Remarketing

PPC (“pay per click”) is a form of internet marketing that uses paid advertisements to generate website traffic and draw attention to your agency. Search engine advertising, such as Google AdWords, is the most popular form of PPC and is one of the best ways to promote your insurance agency.

Interested in using search engine advertisements to drive traffic to your website? Then learn more about SEM and how GTK Analytics can assist your agency as its Google AdWords management company.

SEM, also known as “search engine marketing” is a marketing strategy that utilizes search engine results to promote certain websites. The term SEM encompasses a wide range of marketing strategies, but the most popular are PPC (“pay per click”) search engine advertisements. Google AdWords is by far the most popular form of PPC search engine marketing strategies and, if used correctly, could breathe new life into your agency’s digital marketing strategy. At GTK Analytics, we provide top-tier insurance SEM services to insurance agencies.

How Does Google AdWords Capture Insurance Clients?

One of the best ways to generate web traffic, leads, and conversions is by setting up a Google AdWords campaign for your insurance agency. Basically, agencies who want to utilize Google AdWords bid against each other for the use of certain AdWords. AdWords are specific search terms or phrases that are included in advertisements. When people search these specific terms, the websites bidding for the AdWords pop up as advertisements in the search results.

Because Google Ads are the first entries that pop up on search engine result pages, they receive the most visibility and clicks. By running a successful AdWords campaign for your insurance agency, you significantly increase the amount of attention and agency opportunities it receives online.

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Google AdWords Strategies Ensure Exposure & Conversions

When implemented correctly, Google AdWords can help you reach a larger audience of potential clients. As previously mentioned, because Google Ads are the first entries on search result pages, they often receive the most web traffic. Additionally, using Google AdWords for your insurance agency allows you to target an audience interested in your specific coverage programs or services. Because your advertisements pop up whenever someone searches for relevant AdWords, you know that the user is interested in the services that your agency offers. This increases the chances of your Ads translating into real life conversions for your agency.

Grow your agency

What makes us different from the other companies?

Creating a successful Google AdWords campaign requires experience and extensive know-how. If you are interested in seeing what a solid Google AdWords marketing strategy could do for your agency, contact the experts at GTK Analytics. Our specialized AdWords campaign management team offers your agency the expertise and support it deserves.

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