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Why Insurance Agents Need to Leverage the Power of Social Media

Why social media marketing is a valuable tool for insurance agents.

As an insurance agent, it can be difficult to market your services.  This is largely due to the stiff competition between agencies who are all looking to appeal to the same client pool.  The competitive nature of the insurance industry makes it necessary to stand out from the other agencies in your area.  But how can you get a leg up on your competition?  Well, launching a successful social media marketing campaign is a great way to increase your visibility and engage with your target audience.  Here are some of the things that insurance agents can do to make the most of social media.

Choose the Right Social Media Platforms

While there are countless social media platforms out there, not all of them are ideal for your social media marketing campaign.  This is why insurance agents need to choose which platforms they want to focus their marketing strategies on.  Experts recommend focusing your efforts on these four platforms:

  • Facebook
  • LinkedIn
  • Instagram
  • YouTube

Employ the Right Marketing Strategies for Each Platform

Every social media platform is different; therefore, you cannot use the same marketing tactic across different platforms.  To appeal to a specific social media platform’s audience, you need to leverage the platform’s strengths in your marketing campaign.  For instance, on Facebook, you can run paid ads as well as post images and videos on personal and business accounts.  Meanwhile, on a platform like LinkedIn, long-form written content performs better than images and short posts.

Post Consistently and Frequently

The key to any successful social media marketing campaign is the creation of fresh content.  Because social media is fast-moving and new ads and content are constantly being added, you need to post frequently to ensure that your agency remains visible.  While it’s time-consuming, it’s vital to post new content consistently and frequently to ensure that your insurance agency is actually reaching and appealing to interested parties.

These are some of the things that insurance agents can do to manage a successful social media marketing campaign.  Want to leverage the power of social media, but not sure where to start?  Then turn to the experts at GTK Analytics.  We are your one-stop-shop for all your insurance digital marketing needs.

google screengrab How an Insurance Agency Can Deal with Fake Google Reviews

How an Insurance Agency Can Deal with Fake Google Reviews

Fake Google Reviews – How to Handle Them as an Insurance Agent

Even though Google works hard to fix their anti-spam algorithm, online studies suggest that half of Google reviews are either bogus or not written by genuine customers. Google reviews are considered helpful for the massive consumer base using Google, which means that fake, poor reviews can negatively impact your insurance agency. The situation can be even worse for insurance agents who do not have many reviews to start with. If you fall victim to a fake Google review, here’s how to handle it.

  • Don’t let your emotions respond

Untrue or potentially defamatory reviews make agency owners want to scream the roof down. However, if you start responding with your emotions in full swing, it’s not going to reflect well. Imagine if a prospective insurance shopper sees your angry response. They could interpret it as being unprofessional, and it can make you look guilty because you’re not keeping calm. If your first impulse is to send an angry response, sleep on it.

  • Flag it

Fake reviews are frustrating – but usually easy to spot. A suspicious username and no profile photo are two tell-tale signs it is fake. There will be a little flag symbol next to the review. Tap it to “Report review” and then enter your email and select the appropriate violation type using Google’s review policy as a guideline. Ask your employees, friends, and family to flat the review as well.

  • Submit a legal request of removal

After some time, if flagging doesn’t work, you have the option of submitting a legal request for removal. Google will ask you to cite specific provisions of law, so it’s wise to consider consulting a legal professional before submitting this request.

  • Respond

If all the above fails – or you want a quicker solution – the next best option is to respond. Keep your response objective and to the point.

  • Pump up your ratings

If you do receive a negative review that you didn’t think was deserved, ask for more reviews! Contact current and previous clients, suppliers, and partners, asking them to leave you feedback. If you receive an influx of positive reviews, they will outshine the negative ones.

Are you ready to get started on your insurance agency’s marketing? If so, then contact the experts at GTK Analytics. Our dedicated team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.

social media for insurance agencies

Social Media Tips for Professionals in the Insurance Industry

Insurance brokers, try out these tips to be more social media savvy.

If you haven’t already incorporated social media into your insurance agency marketing strategy, then it’s imperative that you start now.  Because it offers businesses a unique opportunity to reach out to a larger audience and establish personal connections, social media has become a major player in the digital marketing game.  When it comes to marketing your insurance services, posting on social media platforms such as Twitter, Facebook, and so on can help you generate leads, increase brand recognition, and establish a solid client base.  Ready to develop a winning social media marketing strategy for your insurance agency?  Then here are some tips that you should try.

  • Update Regularly

The key to a successful social media marketing campaign is consistency.  The best way to reach an audience on any social media platform is by consistently showing up on their feed.  Make sure you update your various social media accounts on a daily to bi-weekly basis to ensure that you are remaining relevant.

  • Use Hashtags and SEO Practices

When posting on social media, you cannot get away with simply uploading a picture or block of text.  To ensure that your posts are generating attention, you should make sure that they are properly optimized and tagged with relevant keywords.  Taking this extra step will help interested parties find your page and will also help to draw traffic back to your agency’s main site.

  • Prioritize Relevancy

Every social media post that you create should relate to your industry or your specific agency.  Keeping your posts on-topic will help to create a stronger and more complete brand image while simultaneously ensuring that you do not post anything potentially controversial or damaging to your agency.

  • Redirect Back to Your Main Site

The point of using social media is to drive traffic back to your main website.  This is why your various social media accounts should be connected to your site.  Additionally, all your posts should include a link that invites your audience to learn more and redirects them back to your main insurance website.

  • Use Visual Media

While text posts are informative and a great way to distribute important information, visual forms of media tend to be more appealing to social media users.  This is why you should make use of videos, infographics, and pictures across all of your social media accounts.  Oftentimes, a single well-composed image will make more of an impact on your audience than 20 text-based posts ever could.

These are some of the social media suggestions that insurance professionals should try to promote their agencies.  Do you have additional questions about creating a successful insurance agency marketing plan?  If so, then contact the experts at GTK Analytics.  Our highly trained team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.

Social Media Tips for Insurance Agents

Social Media Tips for Insurance Agents

Try out these suggestions to leverage the power of social media.

Nowadays, having a beautifully designed website isn’t enough to establish a strong online presence.  One way that insurance agencies can boost their online results is by leveraging the power of social media.  Whether it be posting on Instagram, Facebook, or Twitter, using social media platforms should be an important component of your insurance agency marketing strategy.  Interested in establishing a social media presence, but not sure where to start?  Then try out these social media tips for insurance agents.

  • Be Patient

As you begin your social media journey, it’s important that you stay patient.  While it might be disappointing to see that your post has only been liked 20 times, it’s unreasonable to expect massive success right off the bat.  Just make sure that you stick with it, being careful to post interesting and original content at a regular interval.  The more that you post, the more that your social media influence will grow; it just might take a little bit of time to get noticed.

  • Be Informative

Social media is all about distributing information in a quick, easily digestible format.  This is why it’s important to make sure that your posts have some sort of value to your audience.  Whether you want to offer industry advice, helpful tips, or even just agency insights, do your best to make sure that your social media posts are composed in a way that makes them easy to read and understand.  By distributing useful content, you can establish your agency as a trustworthy source of information.

  • Be Genuine

Finally, social media offers you the opportunity to give customers a look into the more personal, human side of your agency.  Take advantage of this opportunity by highlighting your agency’s efforts to give back to the community, introducing your staff, or just telling fun agency stories.  By giving your agency a more genuine tone, you can make it easer for customers to relate to you.  This in turn will improve your agency’s reputation and recognition.

These are some of the social media suggestions that insurance agents should try.  Does this seem like a lot of work?  Then turn to the experts at GTK Analytics for assistance.  Our team has the resources and know-how to help you with all your insurance agency marketing needs.  Whether you need help with social media marketing, SEO optimization, or website design, we have the right digital marketing solutions to meet your needs. Contact us to get started today.

 

Marketing Tips for Insurance Agents

Facebook Marketing Tips for Insurance Agents

Marketing tips for insurance agents that ensure likes, shares, and clicks.

In this day and age of instant gratification, clicks, likes, and shares, marketing for insurance agencies has shifted dramatically. From advertising in the local paper to setting up local digital targeting, businesses have had to keep up with the times. With over 1.44 billion (yes, that is a ‘b’), Facebook is the largest social media network online today. Certain marketing tips for insurance agents allow your business to target and reach the right market.

Look Professional

Always create a company/business page – and make it professional while you’re at it! Spend a bit of time setting up your profile, making sure that your cover and profile photo aren’t blurry or irrelevant. Nothing says ‘I can’t work technology’ like a poorly created page. Not only that, but it’ll turn potential clients away to someone else with a cohesive page.

Utilize Ads

Facebook allows your business to target people based on location, age, gender, language, interests, behaviors, and connections. Finally, you can target your ads to reach people in your local area or nationwide!

It’s All Relevant

Maybe you like that funny cat video, and you could be tempted to share it on your business Facebook page, but is it relevant? Sure, being liked is a big part of selling a product, but keeping content cohesive is essential for attracting potential clients. Facebook allows you to measure your page’s engagement so that you can see what posts were the most ‘liked.’

If these Facebook marketing tips for insurance agents sounds like too much to set up and maintain, don’t panic! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support – or even manage – your Facebook business page. Call us today to learn more!

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