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The Importance of SEO

Why Your Insurance Agency Needs SEO

Learn how proper SEO optimization could benefit your insurance agency.

If you’ve ever Googled “insurance companies,” then you know that millions of results pop up in a matter of seconds.  With all this competition, it can seem impossible for your agency to stand out from the crowd.  So, what can you do to attract new clients?  The answer lies in your agency’s proper implementation of SEOLearn more about SEO and what it can do for your insurance agency.

What is SEO?

SEO, or Search Engine Optimization, is a general term that encompasses the various practices that help your website get noticed by search engines such as Google, Bing, Yahoo, and so on.  The goal of SEO is to make your company’s website show up as early as possible on search engine result pages.  While there are many factors that contribute to a successful SEO marketing strategy, SEO generally requires modifying the structure, content, and highlights of your agency’s website.

Why is SEO important for my agency?

As previously mentioned, the insurance market is highly competitive.  That’s why your agency needs to take steps that set it apart, including SEO.  While your agency might already have a beautifully designed site that offers all the information a customer would need, your website is useless if potential customers cannot find it.  SEO will give you a better opportunity to attract more customers and drive more traffic to your website.  With a strong SEO strategy, you can increase your site traffic, engage potential customers, and increase your agency’s business.

Remember

While SEO can do a lot for your agency, it’s important to be realistic about SEO’s capabilities.  For instance, you can’t simply optimize your website and be done with it.  For an SEO strategy to be successful, it requires constant attention and adherence to ever-changing SEO trends.  Your competitors are not standing by idly, so to stay competitive you need to maintain your commitment to SEO practices as well.

Interested in seeing what SEO can do for you, but not sure where to start?  Then turn to the SEO and digital marketing experts at GTK Analytics.  Our team has the experience and resources to create a successful SEO campaign for your agency.  Contact us to see what our SEO experts can do for your business.

Marketing Tips for Insurance Agents

Facebook Marketing Tips for Insurance Agents

Marketing tips for insurance agents that ensure likes, shares, and clicks.

In this day and age of instant gratification, clicks, likes, and shares, marketing for insurance agencies has shifted dramatically. From advertising in the local paper to setting up local digital targeting, businesses have had to keep up with the times. With over 1.44 billion (yes, that is a ‘b’), Facebook is the largest social media network online today. Certain marketing tips for insurance agents allow your business to target and reach the right market.

Look Professional

Always create a company/business page – and make it professional while you’re at it! Spend a bit of time setting up your profile, making sure that your cover and profile photo aren’t blurry or irrelevant. Nothing says ‘I can’t work technology’ like a poorly created page. Not only that, but it’ll turn potential clients away to someone else with a cohesive page.

Utilize Ads

Facebook allows your business to target people based on location, age, gender, language, interests, behaviors, and connections. Finally, you can target your ads to reach people in your local area or nationwide!

It’s All Relevant

Maybe you like that funny cat video, and you could be tempted to share it on your business Facebook page, but is it relevant? Sure, being liked is a big part of selling a product, but keeping content cohesive is essential for attracting potential clients. Facebook allows you to measure your page’s engagement so that you can see what posts were the most ‘liked.’

If these Facebook marketing tips for insurance agents sounds like too much to set up and maintain, don’t panic! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support – or even manage – your Facebook business page. Call us today to learn more!

Insurance SEO Mistakes Your Agency Should Avoid

SEO Series Part III: Insurance SEO Mistakes Your Agency Should Avoid

If you’re trying to make the most of your insurance SEO, you need to steer clear of these mistakes.  

SEO might seem like a complicated topic, but a lot of it comes down to common sense. Search engines are really trying to deliver the best, most helpful results to their searchers, so when your insurance agency creates valuable resources online, you’re doing your SEO a favor. Want more tangible evidence? Here are three common insurance SEO mistakes that could be keeping your website off the top ranking pages.

Ignoring your website.

All too often, agencies see their website development and maintenance as a part of their marketing budget. Yes, your website serves as the foundation for many of your marketing efforts. But in 2016, an attractive, high-functioning website isn’t just nice to have. It’s a necessity. If your website isn’t up-to-date with helpful, relevant information and search engine optimized so people can find it, it’s going to be a detriment to your online presence.

Dreaming too big.

We’re all for having huge ideas and striving to accomplish them! But when it comes to SEO, you need to be realistic. Think your independent insurance agency is going to rank on the top page of Google for “insurance”? Think again. With SEO, you need to have specific, local keywords that you’re targeting. Before you pick those keywords, check them out and make sure they don’t have too much competition. Otherwise, you’ll be sinking money into your SEO efforts without any shot of getting towards the top of ranking pages or being found by locals who really need your services.

Not creating content.

Want search engines to move your website up the rankings? You need to give them something to work with, and that means creating content. If you’re too busy to be regularly crafting original, helpful content, consider hiring a team (like ours at Stratosphere) to help you. Without content, you can’t build links, and without links, your SEO effort is dead in the water.

Are you ready to start taking your insurance SEO to the next level? To get a team behind you, contact Stratosphere Marketing Solutions in Westlake Village, California. We have experience helping independent insurance agencies across the country move up search engine ranking pages.

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