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Marketing Tips for Insurance Agents

Facebook Marketing Tips for Insurance Agents

Marketing tips for insurance agents that ensure likes, shares, and clicks.

In this day and age of instant gratification, clicks, likes, and shares, marketing for insurance agencies has shifted dramatically. From advertising in the local paper to setting up local digital targeting, businesses have had to keep up with the times. With over 1.44 billion (yes, that is a ‘b’), Facebook is the largest social media network online today. Certain marketing tips for insurance agents allow your business to target and reach the right market.

Look Professional

Always create a company/business page – and make it professional while you’re at it! Spend a bit of time setting up your profile, making sure that your cover and profile photo aren’t blurry or irrelevant. Nothing says ‘I can’t work technology’ like a poorly created page. Not only that, but it’ll turn potential clients away to someone else with a cohesive page.

Utilize Ads

Facebook allows your business to target people based on location, age, gender, language, interests, behaviors, and connections. Finally, you can target your ads to reach people in your local area or nationwide!

It’s All Relevant

Maybe you like that funny cat video, and you could be tempted to share it on your business Facebook page, but is it relevant? Sure, being liked is a big part of selling a product, but keeping content cohesive is essential for attracting potential clients. Facebook allows you to measure your page’s engagement so that you can see what posts were the most ‘liked.’

If these Facebook marketing tips for insurance agents sounds like too much to set up and maintain, don’t panic! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support – or even manage – your Facebook business page. Call us today to learn more!

marketing event for independent insurance agents in New York

Attention Independent Insurance Agents in New York: Don’t Miss Monday’s Marketing Event

Stratosphere’s own Casey Preston will be in Melville, NY to speak on “Marketing to the Modern Consumer” for independent insurance agents in New York.

At Stratosphere, we try to connect in-person with as many clients as possible. Although we’re a digital firm, we know the value of connecting with you face-to-face. Of course, that’s a lot easier with our local West Coast clients. But independent insurance agents in New York needn’t feel left out! This Monday, there’s a local event called “Marketing to the Modern Consumer” that you won’t want to miss!

marketing event for independent insurance agents in New YorkOn Monday, April 11th, head to the Jewel Restaurant (400 Broad Hollow Road) in Melville, New York at 12:15 p.m. You’ll be able to check in for a valuable luncheon meeting where you can glean insight from our very own co-founder Casey Preston. He’ll be sharing his expertise from years of digital marketing experience to help members of TriCounty IIAA, IIAB Suffolk County, and your own agency improve online marketing efforts.

Some of his key talking points will focus on the important parts of every independent insurance agent’s toolbox if he or she wants to reach the modern consumer. Some of these tools include a great website, regular blogging, social media outreach, local search engine optimization (SEO), reputation management, and email marketing. He’ll show you how to use all of these resources to increase traffic and get found online! If you want to boost business at your independent insurance agency, don’t miss Monday’s event!

The cost for the luncheon is just $55. You can register at TriCounty IIAA or IIAB Suffolk County. Independent insurance agents in New York, don’t miss your chance to sign up for this valuable event!

If you can’t make it to this live event, don’t worry. Stratosphere Marketing Solutions has a team of dedicated, experienced Account Managers who can help you assess your digital marketing needs and execute a plan that will help your business reach the modern consumer. If you’d like to freshen up your outreach efforts or have a team of professionals create a customized marketing plan for you, contact Stratosphere in Westlake Village, California today!

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