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marketing event for independent insurance agents in New York

Attention Independent Insurance Agents in New York: Don’t Miss Monday’s Marketing Event

Stratosphere’s own Casey Preston will be in Melville, NY to speak on “Marketing to the Modern Consumer” for independent insurance agents in New York.

At Stratosphere, we try to connect in-person with as many clients as possible. Although we’re a digital firm, we know the value of connecting with you face-to-face. Of course, that’s a lot easier with our local West Coast clients. But independent insurance agents in New York needn’t feel left out! This Monday, there’s a local event called “Marketing to the Modern Consumer” that you won’t want to miss!

marketing event for independent insurance agents in New YorkOn Monday, April 11th, head to the Jewel Restaurant (400 Broad Hollow Road) in Melville, New York at 12:15 p.m. You’ll be able to check in for a valuable luncheon meeting where you can glean insight from our very own co-founder Casey Preston. He’ll be sharing his expertise from years of digital marketing experience to help members of TriCounty IIAA, IIAB Suffolk County, and your own agency improve online marketing efforts.

Some of his key talking points will focus on the important parts of every independent insurance agent’s toolbox if he or she wants to reach the modern consumer. Some of these tools include a great website, regular blogging, social media outreach, local search engine optimization (SEO), reputation management, and email marketing. He’ll show you how to use all of these resources to increase traffic and get found online! If you want to boost business at your independent insurance agency, don’t miss Monday’s event!

The cost for the luncheon is just $55. You can register at TriCounty IIAA or IIAB Suffolk County. Independent insurance agents in New York, don’t miss your chance to sign up for this valuable event!

If you can’t make it to this live event, don’t worry. Stratosphere Marketing Solutions has a team of dedicated, experienced Account Managers who can help you assess your digital marketing needs and execute a plan that will help your business reach the modern consumer. If you’d like to freshen up your outreach efforts or have a team of professionals create a customized marketing plan for you, contact Stratosphere in Westlake Village, California today!

LinkedIn Tips for Insurance Agents

LinkedIn Tips for Insurance Agents You Can Start Using Today!

Are you using your professional network? Get more from it by using these LinkedIn tips for insurance agents! 

In our digital age, having a social media presence is key. Even if you’re not very tech-savvy in your personal life, your insurance agency needs to have a strong online presence. Social media is a big part of that. Feeling overwhelmed? LinkedIn is a great place to get started because it’s designed to connect people for commercial (rather than personal) pursuits. Are you making the most of this powerful platform? Use these LinkedIn tips for insurance agents to make sure your agency is wowing on the web.

  • Have a Proper Profile. Potential clients or network connections are a whole lot less likely to connect with you if all your profile offers is a ho-hum description and a fuzzy picture (or, worse yet, no pic at all!). Set yourself up for success on LinkedIn by setting up your profile. It should include a great photo, headline with relevant keywords (hint: “insurance” is a good one), applicable skills, memberships, and awards.
  • Learn Your ABCs. Always Be Connecting. The more connections you have, the larger your network – and the easier to gather information and generate leads from it. Whenever you get a business card from a new contact, go connect with that person on LinkedIn.
  • Cultivate Content. Make sure you’re staying relevant. Promote blog content from your own site and/or use LinkedIn Publisher to share your content. When you use Publisher to put content out there, it automatically puts it in front of thousands of users thanks to LinkedIn’s Pulse network. Just keep in mind that you don’t own the content you publish to Publisher, so it’s a good idea to keep the most important topics for your own blog.

Are you taking advantage of LinkedIn’s potential? To talk to a digital marketing expert who can make sure you are and give you more LinkedIn tips for insurance agents, contact Stratosphere Marketing Solutions in Westlake Village, California! We specialize in marketing for the insurance industry and are dedicated to helping agents across the country get more out of their digital presence. Call us today!

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