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Avoid These 3 Major Mistakes When Marketing Your Insurance Agency Online

Avoid These 3 Major Mistakes When Marketing Your Insurance Agency Online

Don’t make these advertising missteps if you want your insurance agency to be successful.

Those working in the insurance industry know just how intense the competition between agencies can be.  This is why it’s so important to make sure that you are marketing your agency in an efficient and effective manner.  Unfortunately, there are many mistakes that people make when it comes to their insurance agency marketing strategy.  To establish a successful online marketing campaign for your agency, here are some of the major blunders you should avoid.

Mistake #1: Lack of Consistency

Successful online marketing strategies are consistent.  In this case, consistency refers to the frequency with which marketing materials are created as well as the look, feel, and actual message of the materials released.  For instance, if part your marketing strategy includes an email marketing campaign, then emails should be sent out to your target audience on a scheduled basis.  This will prevent you from bombarding your clients with incessant emails or meeting them radio silence for weeks at a time.  The emails that you send out should be written in the same engaging tone, be free of grammatical and spelling errors, and follow a standard formula.  Maintaining consistency will show that you are organized and reliable as well as help you build and strengthen your brand image.

Mistake #2: Outdated Appearance

When it comes to marketing your agency online, your website is the first impression that visitors will have of your company.  If your main pages look outdated and amateurish, then visitors will not hesitate to leave and find a more promising looking agency.  If you want your site to make a positive impact, then it’s important that it makes use of high-quality images, aesthetically pleasing design elements, and easy-to-read sections of text.  Having a modern and elegant site will convey your agency’s professionalism and competence to your potential customers.

Mistake #3: Absence of Value

Finally, your insurance agency’s website should provide value for every casual visitor.  This means that your website should offer insight into the insurance industry, valuable advice, or answers to frequently asked questions.  When your website is actually useful to visitors, they will continue to come back and will start to view your agency as a trustworthy and reliable source of information.  This also means that they will be more likely to turn to you when they do actually need your services.

These are three of the major mistakes that you should avoid when it comes to your insurance agency marketing strategy.  Want to step up your online marketing efforts but just not sure where to start?  Then turn to the experts at GTK Analytics.  From web design to SEO services to custom content creation, we are your one-stop-shop for all of your marketing needs.  Contact us to take your business to the next level today.

 

The Value of Outsourcing Marketing for Your Insurance Agency

The Value of Outsourcing Marketing for Your Insurance Agency

Why your insurance agency should consider handing off marketing to an agency.

In all truth, most insurance agents can land a sale easily once a prospect is in front of them. The whole issue is to get a consumer to listen. Sure, your agency can read up on marketing or take a course or two, but the fact is that marketing your agency takes a dedicated effort. Insurance agency marketing isn’t standard marketing, either. It takes time and effort to develop a marketing strategy that produces effective results. Take a look at a few reasons why outsourcing your marketing needs provides a lot of value to your agency.

Marketing agencies are good at what they do.

A marketing team can assist you in the same way that you assist clients every day. You may lack relevant experience to think of and execute specific marketing tasks. Although you can probably do it on your own, a marketing team have the expertise and knowledge to handle your needs efficiently. At the end of the day, the best results you get from marketing will be from experts who know what to do.

It’s cost-effective.

It’s a common myth that outsourcing marketing to an agency is too expensive for the smaller insurance agencies. The first issue with this concept is that it implies you don’t value your own time nearly enough. It may seem like you’re hiring people to do something that you could be doing, but actually, you are freeing up your time so that it can be better spent elsewhere.

They understand what it takes.

Digital marketing is ever-changing. This means that a strategy that was used last year may be completely irrelevant and ineffective today. It takes more than reading a blog post or taking a short class to understand the ins and outs of marketing. It involves diving deep into the industry and understanding how and which trends influence change. Marketing agencies have this knowledge in hand, meaning you don’t have to spend countless hours trying to understand and keep up with marketing demands.

At GTK Analytics, we can help your insurance agency reach new heights. Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs. Contact us to get started today.

Components of a Successful Insurance Website

Components of a Successful Insurance Website

Learn about the basics of creating and maintaining a successful insurance website.

Your website is often the first introduction that customers have to your insurance agency.  This is why it’s so important that your website is well-designed, easy to navigate, and actually useful for visitors.  The most successful sites are so appealing that they convert casual visitors into actual clients with just a few clicks.  But which elements are most important when it comes to effective insurance agency web design?  Here are some of the components of the most successful insurance sites.

Professional Design

First things first, successful insurance sites utilize clean design elements that are appealing without being overwhelming.  Not only should a site’s aesthetic capture the essence of your brand, but it should also be pleasing to the eye and consistent throughout the entirety of the site.  Websites that look cluttered or outdated will give visitors a poor impression of your agency and could result in them immediately clicking away from your site.

Easy Navigation

It’s also important that your site be easy for visitors to use.  This means that your site must load quickly and be accessible on both desktops and mobile devices.  Additionally, the information on the site should be organized logically and should be easy to get to.  If your agency’s site is difficult to use, then visitors will have no qualms leaving it in favor of a competitor’s more navigable website.

Value to the Visitor

Finally, your agency’s website must offer information and insights that are actually useful to its visitors.  This means that your agency’s services should be laid out logically and explained in clear, concise language.  Additionally, the best sites also include sections that offer visitors industry insights, advice, and other valuable information.  Not only will useful content attract more visitors to your site, but the continued creation of such content will establish your site as a trusted resource for consumers.  This will keep potential clients coming back time and time again.

These are some of the components that you need to consider when developing your insurance agency web design strategy.  Do you need assistance with creating and maintaining a successful site for your agency?  Then turn to the experts at GTK Analytics.  Our dedicated team is ready to assist you with all your needs.   From web design and development to digital marketing strategies, we have you covered.  Contact us to get started today.

3 Reasons Your Insurance Agency Should Invest in Digital Marketing

3 Reasons Your Insurance Agency Should Invest in Digital Marketing

Why your insurance agency should invest in digital marketing.

More and more businesses are starting to realize the endless benefits that digital marketing can bring. Even so, there are many insurance agencies that seem reluctant to take the plunge and make the investment. Digital marketing is one area your business can really excel in and see almost immediate return-on-investment. Whether your agency is looking to attract millennials, empty-nesters, specialty service users, or increase brand awareness, there are many ways digital marketing can take your agency to the next level. We’ve picked out a few of the major reasons why you should invest in insurance agency marketing.

  • It’s a mobile world

There’s no doubt about it – smartphones have revolutionized the way we go about our daily lives. More and more consumers are searching for businesses and services online. That is why it’s more important to make sure your website is optimized for mobile devices, meaning that it looks good and operates effectively on smartphones, tablets, laptops, and computers.

  • Customers expect businesses to have a digital presence

Would you inquire about a business that had a website and social media sites or one that had neither? In today’s market, businesses are expected to have an online presence. If a prospect can’t find you or your website has a copyright from the early 2000’s, they are likely to move onto the next agency that has updated their blog and social media just last week. If you’re looking to resonate and connect with today’s customer, your online presence should be up to scratch.

  • Your business can be open 24/7/365

Consumers expect that they can go online, do research, make buying decisions, and purchase online 24 hours a day. With the right digital marketing plan and well-constructed website, your agency can be open 24/7, 365 days a year.

A digital marketing plan should consist of a modem, responsive, fast-loading website, social media sites, email marketing campaigns, optimization, and monthly blogging. At GTK Analytics, we can help.  Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs. Contact us to get started today.

social media marketing for insurance agencies

The Importance of Social Media Marketing for Insurance Agents

Learn why social media marketing is the next step in developing your agency’s comprehensive digital marketing strategy.

As an insurance agent, you’ve likely heard that social media marketing strategies are necessary to take your agency’s growth to the next level.  However, if you are like many other insurance professionals, then you might not understand how establishing a social media presence will benefit your agency.  Read on to learn more about how incorporating social media into your insurance agency marketing strategy can help you increase your agency’s influence.

Social Media Help You Reach a Larger Audience

One of the reasons why it’s so important to establish a social media presence is that it will allow you to connect with a huge pool of potential clients.  With over 3 billion people using social media worldwide, it’s easy to see how influential social media platforms are among people of all ages, genders, ethnicities, and so on.  By developing a social media presence for your agency, you can tap into this major population of potential insurance clients.

It Allows You to Reveal a Different Side of Your Agency

Stop for a moment and consider how you engage with social media on a personal basis.  For most people, social media engagement includes scrolling through pictures, watching short videos, or skimming brief text posts.  In short, people do not invest a lot of energy when engaging with social media content.  Rather than the lengthy explanations or in-depth blog posts that you might feel comfortable posting on your agency’s website, social media requires punchy, attention-grabbing content.  While this seems intimidating, this actually provides a unique opportunity to advertise your agency in a completely new way.  By focusing on visual, human interest, and entertainment content on your agency’s social media accounts, you can generate a wider audience than your agency’s website ever could.  This, in turn, can help you generate leads, acquire more business opportunities, and accomplish widespread brand recognition.

These are some of the ways in which delving into social media can benefit your insurance agency marketing strategy.  Ready to take your digital marketing plan to the next level?  Then do not hesitate to get in contact with the experts at GTK Analytics.  Our dedicated team is ready to assist you with all your digital marketing, web development, and custom content creation needs today.

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