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How Email Marketing Can Help Grow Your Insurance Agency

Try out these email marketing suggestions for your insurance agency.

While online trends are constantly changing, the use of email has been one of the few things that remains constant.  In fact, over a third of the world’s population consistently uses email to communicate, sending over 205 billion messages every day.  With such a large percentage of people using email, tapping into this potential client base is a no brainer.  But how can your insurance agency attract new customers over email?  Here are some of the smart email marketing tactics that you should know.

  • Make Emails Optional

First, it’s important that your agency’s marketing messages are reaching interested parties.  The best way to ensure that your recipients actually want to receive emails is by giving potential clients the option to opt in or out of email communications.  An easy way to do this is by including links on your agency’s website that allow visitors to provide their email address to receive promotional and other marketing messages.  Once someone opts in, you should also make sure that they have the ability to opt out of the email campaign at any time.  Taking these steps will ensure that your emails are reaching interested parties without becoming an annoyance to people who are not interested in email communications.

  • Personalize Messages

Email marketing offers your agency the ability to send out specific, highly-targeted messages to interested parties.  It’s important that you take advantage of this capability by sending out personalized messages to appeal to different demographics.  By developing unique messages for your different audiences, you can keep different groups engaged and interested in your agency’s content.

  • Educate and Inform

The main goals of an email marketing campaign are to educate and inform recipients.  For instance, your email marketing campaign should be used to describe and explain the services that you offer that people may not be aware of.  Your email strategy should also keep clients informed about the newest agency news, promotions, and deals.  When correctly managed, your agency’s emails can become a trusted resource and welcome surprise in your recipients’ inboxes.

These are some of the ways that you can use email marketing to grow your insurance agency.  Are you looking for assistance with your company’s email marketing or other online marketing needs?  If so, then contact the experts at GTK Analytics.  Our dedicated team is eager to serve you today.

close up of a person using their smartphone

Why Insurance Agents Need to Leverage the Power of Social Media

Why social media marketing is a valuable tool for insurance agents.

As an insurance agent, it can be difficult to market your services.  This is largely due to the stiff competition between agencies who are all looking to appeal to the same client pool.  The competitive nature of the insurance industry makes it necessary to stand out from the other agencies in your area.  But how can you get a leg up on your competition?  Well, launching a successful social media marketing campaign is a great way to increase your visibility and engage with your target audience.  Here are some of the things that insurance agents can do to make the most of social media.

Choose the Right Social Media Platforms

While there are countless social media platforms out there, not all of them are ideal for your social media marketing campaign.  This is why insurance agents need to choose which platforms they want to focus their marketing strategies on.  Experts recommend focusing your efforts on these four platforms:

  • Facebook
  • LinkedIn
  • Instagram
  • YouTube

Employ the Right Marketing Strategies for Each Platform

Every social media platform is different; therefore, you cannot use the same marketing tactic across different platforms.  To appeal to a specific social media platform’s audience, you need to leverage the platform’s strengths in your marketing campaign.  For instance, on Facebook, you can run paid ads as well as post images and videos on personal and business accounts.  Meanwhile, on a platform like LinkedIn, long-form written content performs better than images and short posts.

Post Consistently and Frequently

The key to any successful social media marketing campaign is the creation of fresh content.  Because social media is fast-moving and new ads and content are constantly being added, you need to post frequently to ensure that your agency remains visible.  While it’s time-consuming, it’s vital to post new content consistently and frequently to ensure that your insurance agency is actually reaching and appealing to interested parties.

These are some of the things that insurance agents can do to manage a successful social media marketing campaign.  Want to leverage the power of social media, but not sure where to start?  Then turn to the experts at GTK Analytics.  We are your one-stop-shop for all your insurance digital marketing needs.

social media for insurance agencies

Social Media Tips for Professionals in the Insurance Industry

Insurance brokers, try out these tips to be more social media savvy.

If you haven’t already incorporated social media into your insurance agency marketing strategy, then it’s imperative that you start now.  Because it offers businesses a unique opportunity to reach out to a larger audience and establish personal connections, social media has become a major player in the digital marketing game.  When it comes to marketing your insurance services, posting on social media platforms such as Twitter, Facebook, and so on can help you generate leads, increase brand recognition, and establish a solid client base.  Ready to develop a winning social media marketing strategy for your insurance agency?  Then here are some tips that you should try.

  • Update Regularly

The key to a successful social media marketing campaign is consistency.  The best way to reach an audience on any social media platform is by consistently showing up on their feed.  Make sure you update your various social media accounts on a daily to bi-weekly basis to ensure that you are remaining relevant.

  • Use Hashtags and SEO Practices

When posting on social media, you cannot get away with simply uploading a picture or block of text.  To ensure that your posts are generating attention, you should make sure that they are properly optimized and tagged with relevant keywords.  Taking this extra step will help interested parties find your page and will also help to draw traffic back to your agency’s main site.

  • Prioritize Relevancy

Every social media post that you create should relate to your industry or your specific agency.  Keeping your posts on-topic will help to create a stronger and more complete brand image while simultaneously ensuring that you do not post anything potentially controversial or damaging to your agency.

  • Redirect Back to Your Main Site

The point of using social media is to drive traffic back to your main website.  This is why your various social media accounts should be connected to your site.  Additionally, all your posts should include a link that invites your audience to learn more and redirects them back to your main insurance website.

  • Use Visual Media

While text posts are informative and a great way to distribute important information, visual forms of media tend to be more appealing to social media users.  This is why you should make use of videos, infographics, and pictures across all of your social media accounts.  Oftentimes, a single well-composed image will make more of an impact on your audience than 20 text-based posts ever could.

These are some of the social media suggestions that insurance professionals should try to promote their agencies.  Do you have additional questions about creating a successful insurance agency marketing plan?  If so, then contact the experts at GTK Analytics.  Our highly trained team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.

Create an Insurance Agency Website that Stands Above Your Competitors’

Create an Insurance Agency Website that Stands Above Your Competitors’

Learn how you can create a standout website for your insurance agency.

Online marketing is all about differentiating your brand from everyone else.  Unfortunately, when it comes to insurance agency marketing, you have a lot of competitors to worry about.  With over 38,000 independent insurance agencies throughout the U.S., it can be difficult to stand out in a meaningful way.  However, difficult does not mean impossible, and there are some steps that you can take to create a memorable website for your insurance agency.  Here are some of the suggestions that you should try.

Highlight the Value You Provide to Your Clients

First, your website should offer a concise yet comprehensive overview of what your agency stands for.  This means that visitors should have a clear understanding of what makes your agency unique and why they should use your services.  For instance, if you specialize in a niche market, such as providing insurance for specific industries, then make sure you emphasize this special service.  You can also highlight things like your unique underwriting features and client success stories to further illustrate the value that your agency can offer its clients.

Connect on Multiple Fronts

Once a visitor visits your site, they should have no trouble establishing contact with you.  For starters, you should make sure that your website is optimized for all devices to ensure that your site is easy to find and navigate from laptops, smart phones, tablets, and so on.  From there, your website should list various modes of establishing contact.  In addition to the standard address, phone number, and email address, your site should also link to your agency’s social media accounts and customer review pages, and offer visitors the opportunity to join your agency’s email newsletter campaign.  When you make it easy for visitors to get in touch, you will increase your online conversion rates.

Consistently Update Your Site with Fresh Content

Nothing turns a visitor off faster than a static, outdated site.  The digital world is forever changing, and your website must continue to evolve if it wants to remain relevant.  A great way to keep your site fresh is by posting new content in the form of blog posts, infographics, and webinars.  Not only will consistent updates keep customers coming back for more information, but it will also help your website perform better on search engine result pages.  This, in turn, will generate more visitors and brand recognition for your site.

These are some of the insurance agency marketing tips that you should try to create an agency website that stands above the rest.  Do you need help creating a digital marketing plan that will help your agency succeed?  If so, then turn to the experts at GTK Analytics.  From custom web design to proven SEO strategies to original content creation, we are the solution to all of your insurance agency marketing needs.  Contact us to set your business up for success today.

Avoid These 3 Major Mistakes When Marketing Your Insurance Agency Online

Avoid These 3 Major Mistakes When Marketing Your Insurance Agency Online

Don’t make these advertising missteps if you want your insurance agency to be successful.

Those working in the insurance industry know just how intense the competition between agencies can be.  This is why it’s so important to make sure that you are marketing your agency in an efficient and effective manner.  Unfortunately, there are many mistakes that people make when it comes to their insurance agency marketing strategy.  To establish a successful online marketing campaign for your agency, here are some of the major blunders you should avoid.

Mistake #1: Lack of Consistency

Successful online marketing strategies are consistent.  In this case, consistency refers to the frequency with which marketing materials are created as well as the look, feel, and actual message of the materials released.  For instance, if part your marketing strategy includes an email marketing campaign, then emails should be sent out to your target audience on a scheduled basis.  This will prevent you from bombarding your clients with incessant emails or meeting them radio silence for weeks at a time.  The emails that you send out should be written in the same engaging tone, be free of grammatical and spelling errors, and follow a standard formula.  Maintaining consistency will show that you are organized and reliable as well as help you build and strengthen your brand image.

Mistake #2: Outdated Appearance

When it comes to marketing your agency online, your website is the first impression that visitors will have of your company.  If your main pages look outdated and amateurish, then visitors will not hesitate to leave and find a more promising looking agency.  If you want your site to make a positive impact, then it’s important that it makes use of high-quality images, aesthetically pleasing design elements, and easy-to-read sections of text.  Having a modern and elegant site will convey your agency’s professionalism and competence to your potential customers.

Mistake #3: Absence of Value

Finally, your insurance agency’s website should provide value for every casual visitor.  This means that your website should offer insight into the insurance industry, valuable advice, or answers to frequently asked questions.  When your website is actually useful to visitors, they will continue to come back and will start to view your agency as a trustworthy and reliable source of information.  This also means that they will be more likely to turn to you when they do actually need your services.

These are three of the major mistakes that you should avoid when it comes to your insurance agency marketing strategy.  Want to step up your online marketing efforts but just not sure where to start?  Then turn to the experts at GTK Analytics.  From web design to SEO services to custom content creation, we are your one-stop-shop for all of your marketing needs.  Contact us to take your business to the next level today.

 

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