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google search screen, using google my business to encourage client enagagement

How Insurance Agencies Can Use Google My Business for Client Engagement

Fostering client engagement through Google My Business.

Google My Business (GMB) is a free tool that allows a business owner to manage how their company appears on Google applications such as Google Search and Google Maps.  For instance, GMB allows you to input your business’s name, location, and hours.  Additionally, this service can be used to manage customer reviews, add photos, and gather user analytics.  When used correctly, GMB offers a fantastic opportunity to engage with your clients.  As an insurance agency, client engagement is a great way to create a positive reputation for your brand and attract potential leads.  But how can you incorporate GMB into your insurance agency marketing strategy?  Here are some of the best GMB practices to keep in mind.

  • Respond to Reviews Quickly

When a client posts a review on your business’s Google page, you should make an effort to respond as soon as possible.  A quick response time comes with several benefits.  First, if the client has left a positive review of your agency, then thanking them for their kind words will make them feel recognized and appreciated.  This will inspire a sense of loyalty, and the client will be more likely to leave additional reviews in the future.  Another benefit of quick response times is that it allows you to address negative reviews before they harm your business.  When you respond to a bad review of your agency, you should apologize and politely invite the poster to discuss the issues with you on a less public forum.  Not only will this show people that your agency has good customer service principles, but it also ensures that the angry reviewer does not continue to air their frustration where everyone can see.

  • Post About Events

Google Posts is a GMB tool that allows your agency to share content with people who are interested in your company.  To ensure that new visitors have a lot of content to enjoy, you should create Google Posts frequently and consistently.  You should also be sure to promote your agency’s events through Google Posts.  When you post about your upcoming events and promotions, you will generate fresh interest in your agency.  This will increase your chances of having existing customers and potential leads engage with your agency and actually participate in your company events.

  • Participate in Q&A

Part of GMB’s strategy is allowing any user to provide information about a particular business.  Unfortunately, this can cause problems if misinformation about your agency starts to circulate.  To prevent people from spreading misinformation about your company, you should be active in the Q&A section of your GMB page.  By monitoring and answering questions quickly, you can ensure that the right information is being distributed.  You can also flag incorrect answers to ensure that people aren’t getting the wrong idea about your agency.  By being active, your clients will feel like you are addressing their questions and concerns, which will help you establish a positive reputation.

These are some of the things that you should do to encourage client engagement via Google My Business.  Do you have additional questions about your insurance agency marketing strategies?  If so, then contact the experts at GTK Analytics.  Our expert team is ready to take your digital marketing success to new heights.

tips to attract more users to your insurance website, man typing

Tips for Making Your Insurance Website More Competitive

How you can make your insurance agency’s website stand out from the competition.

If you work in the insurance business, then you know just how competitive the industry can be.  Not only do you need to watch out for large, nationally-known corporations, but you also have to compete against independent agencies as well.  This is why it’s so important that your insurance website stands out from the rest.  But what can you do to make your site more competitive?  Here are some of the suggestions that you should try.

  • Utilize SEO Strategies

SEO, or search engine optimization, refers to a set of strategies that help websites perform better on search engine result pages.  Essentially, optimizing your website will increase your chances of it showing up on the first page of results after a Google search.  When your website shows up as a top result, people are far more likely to click on your site and give your agency a chance.  While proper SEO practices are complicated, you can start optimizing your site by producing original content, using relevant keywords, and labeling site images with alt text.

  • Focus on Creating a Visually Appealing Site

When your website is well-designed and aesthetically pleasing, it shows your agency’s professionalism.  To create a visually appealing site, it’s important to use clear imagery, complementary colors, and consistent layouts.  Additionally, you should avoid cluttering your site with unnecessary icons, pictures, and large blocks of text.  When designing your agency’s website, try to keep things as clean and minimalistic as possible.

  • Produce Quality Content

While implementing SEO strategies and focusing on aesthetic design principles will attract people to your site, it is your site’s content that will keep them interested.  By offering your visitors insightful information, useful tips, and helpful guides about the insurance industry, you can build an audience of dedicated readers.  As you continue to produce quality content, you can establish your agency’s reputation for being trustworthy and knowledgeable.  This, in turn, increases your chances of converting casual website visitors into loyal clients.

These are some of the things that you can do to make your insurance website more competitive.  Not sure how to revamp your site?  Then turn to the experts at GTK Analytics.  From website design and development to original content creation, our experts are ready to meet your every digital marketing need.  Contact us to get started today.

couple reading on laptop, inbound marketing tips for insurance agents

Does Inbound Marketing Actually Work for Insurance Agencies?

Inbound marketing can serve as a powerful tool for your insurance agency.

Inbound marketing is a digital marketing strategy that attracts clients by producing content that is valuable to them.  Rather than traditional marketing tactics that force content and advertisements on an audience, inbound marketing is a targeted approach that attracts interested parties, gets them to return to your site, and eventually converts them into clients.  Interested in undertaking an inbound marketing strategy?  Then try out these insurance agency marketing suggestions.

  • Offer Valuable Content

The backbone of a good inbound marketing strategy is high-quality content.  The best way to attract readers to your site is by producing original, well-written content that answers pressing industry questions and offers valuable advice.  By serving as a trustworthy resource, you can gain the trust of your readership and have the opportunity to turn casual readers into long-time clients.

  • Post Regularly

Inbound marketing requires a dedicated posting schedule.  The more frequently you post, the more visitors you will attract to your site.  Additionally, publishing new content regularly will also keep returning readers coming back for more.  Neglecting your post schedule will ultimately result in your agency becoming forgotten.

  • Encourage Engagement

Every post you publish is an opportunity to encourage engagement.  One of the best ways to do this is by including links in your posts that allow readers to sign up for your agency’s email updates and news.  You can also promote reader engagement by connecting your posts to your agency’s social media accounts.  The more that your readers engage with your agency, the better your chances of converting them into real-life clients.

These are some of the things that you can do to create a successful inbound marketing strategy for your insurance agency.  Are you looking for assistance with your insurance agency marketing needs?  If so, then contact the experts at GTK Analytics.  We are ready to address all your digital marketing needs today.

man working on laptop, what features your insurance website needs

Which Insurance Website Features Add the Most Value?

Adding these features can make your insurance website more valuable for visitors.

When it comes to designing your insurance website, there’s more to consider than appealing visual elements.  While creating an aesthetically pleasing site is the first step to attracting visitors, you must offer something of value to get them to stay.  But which features add the most value to your insurance website?  Here’s what you need to know.

Responsive Design

A responsive website is one that offers visitors a good interactive experience across a variety of devices.  For your site to be responsive, it needs to perform just as well on a smartphone or tablet as it does on a desktop computer.  By offering your visitors fast load times, seamless scrolling, and universal accessibility, you can ensure that they are having a positive time exploring your site.

Access to Important Documents

Your website isn’t just a tool for attracting new clients; your site must also serve your existing clients.  Returning clients benefit when your website offers them easy access to important documents such as claim forms or other informational resources.  Another way to cater to your existing clients is by offering them access to private client portals where they can review their policy, contact an agent, file a claim, and so on.

Industry News and Insights

Many visitors come to your page because they want to learn more about the insurance industry in general.  A great way to address this need is by adding a blog to your company’s site.  Use your blog posts to share information on different insurance types, tips on securing and managing insurance policies, and updated news that affects the insurance industry.  By establishing your site as a trusted resource, you can keep visitors coming back to your site and eventually convert them into long-term clients.

These are some of the insurance website features that provide the most value.  Do you need help creating the perfect site for your insurance company?  If so, then turn to the experts at GTK Analytics.  Our digital marketing and website development teams are ready to bring your online vision to life.

person clicking insurance button, benefits of real-time insurance quotes

Why Insurance Agencies Should Offer Real-Time Quotes

The benefits of offering real-time quoting services.

In the past, the process of creating insurance quotes was painstaking and time-consuming.  Insurance agents would manually compile quotes from their various carriers before coming back to the prospective client with their options.  Not only was this process inefficient, but it also introduced the possibility of human error.  Fortunately, new technologies have made quote production faster, easier, and more accurate than ever.  The insurance agencies that invest in this software and offer real-time quotes on their insurance website can provide considerable value to their site visitors and drive conversions.  Still not convinced?  Then here are some of the reasons why insurance agencies should offer real-time quotes.

  • Improved Customer Service

Today, people expect instant gratification in everything that they do.  Insurance agencies that want to offer their clients the best service need to be ready to accommodate them, no matter what time of day they seek assistance.  By incorporating real-time quoting software on your agency’s site, you can offer visitors insurance quotes 24/7.  Not only does this allow you to make sales at any time of day, but it also allows you to stand out from your slower, less accommodating rivals.

  • Competitive Edge

As previously mentioned, real-time quoting allows you to serve clients at their convenience and stand out from your slower competitors.  Because the insurance industry is hyper-competitive, it always pays to set yourself apart from the other agencies and brokerages in your area.  By investing in real-time quoting software, you can gain a competitive edge over the other agencies that are slow to modernize and appeal to a client base that values immediacy and good service.

  • Increased Productivity

When you use software to create quotes, you free up your employees to handle other tasks.  For instance, your agents can invest more time in improving client-relations and working on risk management plans and strategies.  Not only will this increase your agency’s productivity, but it will also lead to better customer service as well.

These are some of the reasons why your agency should invest in real-time quoting software.  Interested in upgrading your insurance website to include automatic quotes and other valuable features?  If so, then turn to the experts at GTK Analytics.  Our digital marketing and website development teams are ready to bring your online vision to life.

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