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man working on laptop, what features your insurance website needs

Which Insurance Website Features Add the Most Value?

Adding these features can make your insurance website more valuable for visitors.

When it comes to designing your insurance website, there’s more to consider than appealing visual elements.  While creating an aesthetically pleasing site is the first step to attracting visitors, you must offer something of value to get them to stay.  But which features add the most value to your insurance website?  Here’s what you need to know.

Responsive Design

A responsive website is one that offers visitors a good interactive experience across a variety of devices.  For your site to be responsive, it needs to perform just as well on a smartphone or tablet as it does on a desktop computer.  By offering your visitors fast load times, seamless scrolling, and universal accessibility, you can ensure that they are having a positive time exploring your site.

Access to Important Documents

Your website isn’t just a tool for attracting new clients; your site must also serve your existing clients.  Returning clients benefit when your website offers them easy access to important documents such as claim forms or other informational resources.  Another way to cater to your existing clients is by offering them access to private client portals where they can review their policy, contact an agent, file a claim, and so on.

Industry News and Insights

Many visitors come to your page because they want to learn more about the insurance industry in general.  A great way to address this need is by adding a blog to your company’s site.  Use your blog posts to share information on different insurance types, tips on securing and managing insurance policies, and updated news that affects the insurance industry.  By establishing your site as a trusted resource, you can keep visitors coming back to your site and eventually convert them into long-term clients.

These are some of the insurance website features that provide the most value.  Do you need help creating the perfect site for your insurance company?  If so, then turn to the experts at GTK Analytics.  Our digital marketing and website development teams are ready to bring your online vision to life.

person clicking insurance button, benefits of real-time insurance quotes

Why Insurance Agencies Should Offer Real-Time Quotes

The benefits of offering real-time quoting services.

In the past, the process of creating insurance quotes was painstaking and time-consuming.  Insurance agents would manually compile quotes from their various carriers before coming back to the prospective client with their options.  Not only was this process inefficient, but it also introduced the possibility of human error.  Fortunately, new technologies have made quote production faster, easier, and more accurate than ever.  The insurance agencies that invest in this software and offer real-time quotes on their insurance website can provide considerable value to their site visitors and drive conversions.  Still not convinced?  Then here are some of the reasons why insurance agencies should offer real-time quotes.

  • Improved Customer Service

Today, people expect instant gratification in everything that they do.  Insurance agencies that want to offer their clients the best service need to be ready to accommodate them, no matter what time of day they seek assistance.  By incorporating real-time quoting software on your agency’s site, you can offer visitors insurance quotes 24/7.  Not only does this allow you to make sales at any time of day, but it also allows you to stand out from your slower, less accommodating rivals.

  • Competitive Edge

As previously mentioned, real-time quoting allows you to serve clients at their convenience and stand out from your slower competitors.  Because the insurance industry is hyper-competitive, it always pays to set yourself apart from the other agencies and brokerages in your area.  By investing in real-time quoting software, you can gain a competitive edge over the other agencies that are slow to modernize and appeal to a client base that values immediacy and good service.

  • Increased Productivity

When you use software to create quotes, you free up your employees to handle other tasks.  For instance, your agents can invest more time in improving client-relations and working on risk management plans and strategies.  Not only will this increase your agency’s productivity, but it will also lead to better customer service as well.

These are some of the reasons why your agency should invest in real-time quoting software.  Interested in upgrading your insurance website to include automatic quotes and other valuable features?  If so, then turn to the experts at GTK Analytics.  Our digital marketing and website development teams are ready to bring your online vision to life.

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Recent Website Launches from GTK Analytics!

The Latest Website Launches at GTK Analytics

When a potential client comes to us looking for a new or redesigned website, it’s always exciting to imagine what we’ll come up with, how the design will progress, and how the site will function. It’s even more exciting when the site launches. This has certainly been true for the following website that we recently launched.

Pittman Insurance Group

The insurance industry is one that we have continued to specialize in this year. Many of our website launches have been insurance agents and agencies looking to ramp up their book of business through digital marketing. Our understanding of what makes each insurance agency unique as well as their vision and values helps us to create a successful school website.

Pittman Insurance Group is comprised of hard-working individuals that develop trusting relationships with their clients. For this reason, we knew that we needed to design a website that showed this to the visitor immediately. Parallax scrolling, a sticky header, and large visual images create a sense of professionalism as well as ease of navigation. The YouTube video and their ethics approach statement were embedded below the opening image on the homepage, showing a face behind the company to create a sense of familiarity. Complete with buckets of their summarized services, we feel that this website successfully conveys what Pittman Insurance Group can offer.

 

Northeastern Group Ltd

With the Northeastern Group Ltd website, we paid special attention to detail to their mission statement and logo. “Grow with Trust” is their motto, and the colors in their logo needed to be worked into the design and structure of the website without dating it unnecessarily. Halfway down their homepage is where we placed what makes Northeastern Group stand apart from the rest. Along with a sticky menu that follows the user down the page, summarized services, and contact information in the footer, this clean website makes it user-friendly and engaging.

Due to their clients varying across all generations, there were accessibility standards we knew we needed to meet. In addition to rigorously testing the mobile-responsive site design to keeping the text minimal and clear, this clean site clearly shows Northeastern Group’s qualities.

As well as our significant website launches, we have continued to provide marketing support to current and new customers. What’s more, our comprehensive SEO strategies have proven valuable to our clients, continuing to increase their leads and profits.

Our team of experts is here to help with your insurance agency web design needs. In addition, we provide top-tier insurance agency marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started at (818) 338-6700.

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How Email Marketing Can Help Grow Your Insurance Agency

Try out these email marketing suggestions for your insurance agency.

While online trends are constantly changing, the use of email has been one of the few things that remains constant.  In fact, over a third of the world’s population consistently uses email to communicate, sending over 205 billion messages every day.  With such a large percentage of people using email, tapping into this potential client base is a no brainer.  But how can your insurance agency attract new customers over email?  Here are some of the smart email marketing tactics that you should know.

  • Make Emails Optional

First, it’s important that your agency’s marketing messages are reaching interested parties.  The best way to ensure that your recipients actually want to receive emails is by giving potential clients the option to opt in or out of email communications.  An easy way to do this is by including links on your agency’s website that allow visitors to provide their email address to receive promotional and other marketing messages.  Once someone opts in, you should also make sure that they have the ability to opt out of the email campaign at any time.  Taking these steps will ensure that your emails are reaching interested parties without becoming an annoyance to people who are not interested in email communications.

  • Personalize Messages

Email marketing offers your agency the ability to send out specific, highly-targeted messages to interested parties.  It’s important that you take advantage of this capability by sending out personalized messages to appeal to different demographics.  By developing unique messages for your different audiences, you can keep different groups engaged and interested in your agency’s content.

  • Educate and Inform

The main goals of an email marketing campaign are to educate and inform recipients.  For instance, your email marketing campaign should be used to describe and explain the services that you offer that people may not be aware of.  Your email strategy should also keep clients informed about the newest agency news, promotions, and deals.  When correctly managed, your agency’s emails can become a trusted resource and welcome surprise in your recipients’ inboxes.

These are some of the ways that you can use email marketing to grow your insurance agency.  Are you looking for assistance with your company’s email marketing or other online marketing needs?  If so, then contact the experts at GTK Analytics.  Our dedicated team is eager to serve you today.

close up of a person using their smartphone

Why Insurance Agents Need to Leverage the Power of Social Media

Why social media marketing is a valuable tool for insurance agents.

As an insurance agent, it can be difficult to market your services.  This is largely due to the stiff competition between agencies who are all looking to appeal to the same client pool.  The competitive nature of the insurance industry makes it necessary to stand out from the other agencies in your area.  But how can you get a leg up on your competition?  Well, launching a successful social media marketing campaign is a great way to increase your visibility and engage with your target audience.  Here are some of the things that insurance agents can do to make the most of social media.

Choose the Right Social Media Platforms

While there are countless social media platforms out there, not all of them are ideal for your social media marketing campaign.  This is why insurance agents need to choose which platforms they want to focus their marketing strategies on.  Experts recommend focusing your efforts on these four platforms:

  • Facebook
  • LinkedIn
  • Instagram
  • YouTube

Employ the Right Marketing Strategies for Each Platform

Every social media platform is different; therefore, you cannot use the same marketing tactic across different platforms.  To appeal to a specific social media platform’s audience, you need to leverage the platform’s strengths in your marketing campaign.  For instance, on Facebook, you can run paid ads as well as post images and videos on personal and business accounts.  Meanwhile, on a platform like LinkedIn, long-form written content performs better than images and short posts.

Post Consistently and Frequently

The key to any successful social media marketing campaign is the creation of fresh content.  Because social media is fast-moving and new ads and content are constantly being added, you need to post frequently to ensure that your agency remains visible.  While it’s time-consuming, it’s vital to post new content consistently and frequently to ensure that your insurance agency is actually reaching and appealing to interested parties.

These are some of the things that insurance agents can do to manage a successful social media marketing campaign.  Want to leverage the power of social media, but not sure where to start?  Then turn to the experts at GTK Analytics.  We are your one-stop-shop for all your insurance digital marketing needs.

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