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why it pays to update your insurance website

Why Your Insurance Website Needs an Update

Here are some of the benefits associated with giving your website a facelift.

If you are in work in insurance, then you know how competitive the industry can be.  This rivalry ramps up considerably online where agencies and brokerages fight to drive web traffic, generate leads, and gain new clients.  Amidst this stiff competition, the best way for your agency to stand out is with a well-designed, optimized, and aesthetically pleasing website.  Here’s how fresh insurance web design could benefit your agency.

  • Better First Impression

When your website is outdated, disorganized, and difficult to navigate, then this leaves visitors with a poor impression of your agency.  Redesigning your website to look more contemporary and perform more intuitively will immediately draw visitors in.  Additionally, when your site offers useful information in easy-to-consume formats, you will increase the chance of casual visitors becoming regular audience members, and eventually clients of your agency.  In short, investing in a website redesign will ensure that your agency as perceived as professional, organized, and trustworthy.

  • Wider Audience

During your insurance web design, it’s important to optimize your site for mobile use.  Additionally, you should also be sure to link your agency’s various social media accounts back to your new site.  Taking these steps will ensure that your site reaches a larger audience of interested parties than ever before.

  • Decreased Load Times

Slow websites have no place in the current digital landscape.  If your insurance agency’s current site is inefficient to use, then visitors won’t bother waiting around.  This is why it’s important that you redesign your website using newer platforms and technologies that allow for faster load times and more seamless transitions.  Making this improvement will ensure that your site remains appealing to your visitors.

These are some of the reasons why you should update your insurance agency’s website.  Do you have additional questions regarding your insurance web design needs?  If so, then contact the experts at GTK Analytics.  Our dedicated team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.

 

How to Attract Your Ideal Client with a Dynamic Insurance Website

How to Attract Your Ideal Client with a Dynamic Insurance Website

Market to Your Clients Through Your Website

Your website. It’s more than your business card, more than a physical office, and even more than your own appearance. The way your site looks and acts is the way that people will perceive your business. Did you know that 70 percent of people won’t do business with a company if their website is outdated? This means that the spotlight is on your website design – and it must look the part. To create a dynamic website that attracts your target market, take a look at these tips.

  • Design a Powerful Website

The design of your website is more than just the font and images you use. It’s crucial that you deliver a compelling user experience that works across a wide range of devices. Your website must be mobile-friendly so that potential clients and current customers can access your website readily when they are on their smartphones, desktop computers, tablets, and laptops.

  • Optimize

Your website can be absolutely stunning – but useless if no one sees it. If you properly optimize your website for search engines and use analytics to your advantage, you can start to be more visible on the internet. Search Engine Optimization (SEO) is the process of organizing and labeling the content within a site so that it can be more easily read by search engines like Google and Bing. That means your site, including your pages, landing pages, and blog should be optimized for your keywords.

  • Attract Visitors

It’s not enough to optimize your website and wait for people to come to you. Your site needs to be constantly updated with fresh and engaging content that will attract new views to your site on a regular basis. Content marketing is the art of using blogs to encourage people to visit your site and require more information about your services. Social media marketing is also a great way to direct people back to your website.

If all of this seems like a lot to handle on your own, don’t worry, we have a solution for you. Here at GTK Analytics, we can help you transform your insurance agency’s website and market it to drive in more business. Contact us today to set your business up for success.

 

What Every Successful Insurance Website Has

What Every Successful Insurance Website Has

Here are some of the elements that make an insurance website successful.

Your insurance agency’s website is the first impression that potential clients will have of your company.  This is why it’s so important that your site conveys your professionalism and your level of expertise.  The most successful sites convert casual visitors into full-fledged clients of the agency.  But which insurance web design elements make a site most appealing?  Here are some of the components that the most successful insurance websites have.

Professional Design

A good website will feature elegant design elements that are consistent across all the pages of the site.  Additionally, your site should be well-organized and easy to navigate.  A first-time visitor should find your main page aesthetically pleasing and should not have any trouble finding the information they are looking for.  Your agency’s product offerings should also be laid out clearly so potential clients can easily see the services that you provide.

Mobile Optimization

Your agency’s website should be designed to work on laptops and desktop computers as well as on mobile devices.  As most web traffic comes from mobile devices, such as smartphones and tablets, failing to optimize your site means that you are missing out on a huge population of potential clients.  Keep in mind that mobile optimization does not simply mean shrinking your site to fit on a smaller screen.  A properly optimized site needs to be completely redesigned to allow for easy, touch-screen navigation.

Original Content

Original content isn’t just important from an SEO standpoint.  When your website offers new and customized content, you can ensure that the information on your site is specific to your company.  Additionally, when you control the content that your site publishes, you can ensure that it is engaging, well-written, and actually useful to your readers.  Offering advice or industry insight is a great way to establish yourself as a trustworthy source of information.  Offering valuable content is a great way to keep visitors returning to your site and will also make them more likely to trust your agency when they are looking for insurance assistance.

These are some of the essential elements that every successful insurance website should include.  Do you have additional questions regarding your insurance web design or other online marketing needs?  If so, then please do not hesitate to reach out to us at GTK Analytics.  Contact us today to find out everything that we can do for your agency.

 

Components of a Successful Insurance Website

Components of a Successful Insurance Website

Learn about the basics of creating and maintaining a successful insurance website.

Your website is often the first introduction that customers have to your insurance agency.  This is why it’s so important that your website is well-designed, easy to navigate, and actually useful for visitors.  The most successful sites are so appealing that they convert casual visitors into actual clients with just a few clicks.  But which elements are most important when it comes to effective insurance agency web design?  Here are some of the components of the most successful insurance sites.

Professional Design

First things first, successful insurance sites utilize clean design elements that are appealing without being overwhelming.  Not only should a site’s aesthetic capture the essence of your brand, but it should also be pleasing to the eye and consistent throughout the entirety of the site.  Websites that look cluttered or outdated will give visitors a poor impression of your agency and could result in them immediately clicking away from your site.

Easy Navigation

It’s also important that your site be easy for visitors to use.  This means that your site must load quickly and be accessible on both desktops and mobile devices.  Additionally, the information on the site should be organized logically and should be easy to get to.  If your agency’s site is difficult to use, then visitors will have no qualms leaving it in favor of a competitor’s more navigable website.

Value to the Visitor

Finally, your agency’s website must offer information and insights that are actually useful to its visitors.  This means that your agency’s services should be laid out logically and explained in clear, concise language.  Additionally, the best sites also include sections that offer visitors industry insights, advice, and other valuable information.  Not only will useful content attract more visitors to your site, but the continued creation of such content will establish your site as a trusted resource for consumers.  This will keep potential clients coming back time and time again.

These are some of the components that you need to consider when developing your insurance agency web design strategy.  Do you need assistance with creating and maintaining a successful site for your agency?  Then turn to the experts at GTK Analytics.  Our dedicated team is ready to assist you with all your needs.   From web design and development to digital marketing strategies, we have you covered.  Contact us to get started today.

Recent Website Launches

Latest Insurance Agency Website Launches at GTK Analytics

Take a look at our recent insurance agency website launches! 

We haven’t blogged about our recently launched websites since April. Quite simply, there has been so much happening at GTK Analytics! We’ve been working alongside some great names in the insurance industry, designing some stunning websites and getting their online presence up to scratch. It’s been a busy few months, and we’ve got some exciting, new insurance website launches to share with you.

 

Premier Risk, LLC.

Premier Risk, LLC. are all about family-owned operations that develop trusting relationships with clients. We knew we had to showcase their professionalism, knowledge, and high-quality service through their website. The website incorporates a blog as well as a page to pay premiums or file a claim. Due to their clients varying across all generations, there were accessibility standards we knew we needed to meet. In addition to rigorously testing the mobile-responsive site design to keeping the text minimal and clear, this clean site clearly shows Premier Risk’s qualities.

 

Kneller Insurance Agency

Opening to large imagery and a breakdown of their services, there’s no doubt about what Kneller Insurance Agency do. The sticky menu stays static at the top of the page, meaning that website visitors can seamlessly navigate the site and find the information they’re looking for. As you scroll down the page, testimonials and recent blog posts feature. These features help to support brand awareness as well as showing that they are a resource in the industry. The footer is complete with office information, such as the address, telephone and fax numbers, and hours. These details help guests to contact the relevant office, making potential sales easy.

 

Reardon Agency Insurance

Beginning with the big, bold propositions underneath the homepage slider, down to the delicate statements and buttons, Reardon Agency Insurance is an example of an insurance agency website who has completely honed in on who they are as a brand – no questions asked. Everything from the brand’s colors to content is consistent throughout the website, instilling confidence in the website visitor. As you scroll down, there is information on their specialties – master condo insurance. Followed by testimonials and contact information, there is a seamless transition in how and why guests should contact them.

 

Our web development team works around the clock to ensure our clients launch their websites on time. The insurance industry has been an area we have continued to specialize in this year. We understand the insurance industry and what agents need in regards to websites and marketing. As well as our significant website launches, we have continued to provide marketing support to current and new customers. What’s more, our comprehensive SEO strategies have proven valuable to our clients, continuing to increase their leads and profits.

Our team of experts is here to help with your insurance agency web design needs. In addition, we provide top-tier insurance agency marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started at (818) 338-6700.

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