0%
man working on laptop, what features your insurance website needs

Which Insurance Website Features Add the Most Value?

Adding these features can make your insurance website more valuable for visitors.

When it comes to designing your insurance website, there’s more to consider than appealing visual elements.  While creating an aesthetically pleasing site is the first step to attracting visitors, you must offer something of value to get them to stay.  But which features add the most value to your insurance website?  Here’s what you need to know.

Responsive Design

A responsive website is one that offers visitors a good interactive experience across a variety of devices.  For your site to be responsive, it needs to perform just as well on a smartphone or tablet as it does on a desktop computer.  By offering your visitors fast load times, seamless scrolling, and universal accessibility, you can ensure that they are having a positive time exploring your site.

Access to Important Documents

Your website isn’t just a tool for attracting new clients; your site must also serve your existing clients.  Returning clients benefit when your website offers them easy access to important documents such as claim forms or other informational resources.  Another way to cater to your existing clients is by offering them access to private client portals where they can review their policy, contact an agent, file a claim, and so on.

Industry News and Insights

Many visitors come to your page because they want to learn more about the insurance industry in general.  A great way to address this need is by adding a blog to your company’s site.  Use your blog posts to share information on different insurance types, tips on securing and managing insurance policies, and updated news that affects the insurance industry.  By establishing your site as a trusted resource, you can keep visitors coming back to your site and eventually convert them into long-term clients.

These are some of the insurance website features that provide the most value.  Do you need help creating the perfect site for your insurance company?  If so, then turn to the experts at GTK Analytics.  Our digital marketing and website development teams are ready to bring your online vision to life.

person clicking insurance button, benefits of real-time insurance quotes

Why Insurance Agencies Should Offer Real-Time Quotes

The benefits of offering real-time quoting services.

In the past, the process of creating insurance quotes was painstaking and time-consuming.  Insurance agents would manually compile quotes from their various carriers before coming back to the prospective client with their options.  Not only was this process inefficient, but it also introduced the possibility of human error.  Fortunately, new technologies have made quote production faster, easier, and more accurate than ever.  The insurance agencies that invest in this software and offer real-time quotes on their insurance website can provide considerable value to their site visitors and drive conversions.  Still not convinced?  Then here are some of the reasons why insurance agencies should offer real-time quotes.

  • Improved Customer Service

Today, people expect instant gratification in everything that they do.  Insurance agencies that want to offer their clients the best service need to be ready to accommodate them, no matter what time of day they seek assistance.  By incorporating real-time quoting software on your agency’s site, you can offer visitors insurance quotes 24/7.  Not only does this allow you to make sales at any time of day, but it also allows you to stand out from your slower, less accommodating rivals.

  • Competitive Edge

As previously mentioned, real-time quoting allows you to serve clients at their convenience and stand out from your slower competitors.  Because the insurance industry is hyper-competitive, it always pays to set yourself apart from the other agencies and brokerages in your area.  By investing in real-time quoting software, you can gain a competitive edge over the other agencies that are slow to modernize and appeal to a client base that values immediacy and good service.

  • Increased Productivity

When you use software to create quotes, you free up your employees to handle other tasks.  For instance, your agents can invest more time in improving client-relations and working on risk management plans and strategies.  Not only will this increase your agency’s productivity, but it will also lead to better customer service as well.

These are some of the reasons why your agency should invest in real-time quoting software.  Interested in upgrading your insurance website to include automatic quotes and other valuable features?  If so, then turn to the experts at GTK Analytics.  Our digital marketing and website development teams are ready to bring your online vision to life.

people looking at a laptop

Recent Website Launches from GTK Analytics!

The Latest Website Launches at GTK Analytics

When a potential client comes to us looking for a new or redesigned website, it’s always exciting to imagine what we’ll come up with, how the design will progress, and how the site will function. It’s even more exciting when the site launches. This has certainly been true for the following website that we recently launched.

Pittman Insurance Group

The insurance industry is one that we have continued to specialize in this year. Many of our website launches have been insurance agents and agencies looking to ramp up their book of business through digital marketing. Our understanding of what makes each insurance agency unique as well as their vision and values helps us to create a successful school website.

Pittman Insurance Group is comprised of hard-working individuals that develop trusting relationships with their clients. For this reason, we knew that we needed to design a website that showed this to the visitor immediately. Parallax scrolling, a sticky header, and large visual images create a sense of professionalism as well as ease of navigation. The YouTube video and their ethics approach statement were embedded below the opening image on the homepage, showing a face behind the company to create a sense of familiarity. Complete with buckets of their summarized services, we feel that this website successfully conveys what Pittman Insurance Group can offer.

 

Northeastern Group Ltd

With the Northeastern Group Ltd website, we paid special attention to detail to their mission statement and logo. “Grow with Trust” is their motto, and the colors in their logo needed to be worked into the design and structure of the website without dating it unnecessarily. Halfway down their homepage is where we placed what makes Northeastern Group stand apart from the rest. Along with a sticky menu that follows the user down the page, summarized services, and contact information in the footer, this clean website makes it user-friendly and engaging.

Due to their clients varying across all generations, there were accessibility standards we knew we needed to meet. In addition to rigorously testing the mobile-responsive site design to keeping the text minimal and clear, this clean site clearly shows Northeastern Group’s qualities.

As well as our significant website launches, we have continued to provide marketing support to current and new customers. What’s more, our comprehensive SEO strategies have proven valuable to our clients, continuing to increase their leads and profits.

Our team of experts is here to help with your insurance agency web design needs. In addition, we provide top-tier insurance agency marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started at (818) 338-6700.

How to Attract Your Ideal Client with a Dynamic Insurance Website

How to Attract Your Ideal Client with a Dynamic Insurance Website

Market to Your Clients Through Your Website

Your website. It’s more than your business card, more than a physical office, and even more than your own appearance. The way your site looks and acts is the way that people will perceive your business. Did you know that 70 percent of people won’t do business with a company if their website is outdated? This means that the spotlight is on your website design – and it must look the part. To create a dynamic website that attracts your target market, take a look at these tips.

  • Design a Powerful Website

The design of your website is more than just the font and images you use. It’s crucial that you deliver a compelling user experience that works across a wide range of devices. Your website must be mobile-friendly so that potential clients and current customers can access your website readily when they are on their smartphones, desktop computers, tablets, and laptops.

  • Optimize

Your website can be absolutely stunning – but useless if no one sees it. If you properly optimize your website for search engines and use analytics to your advantage, you can start to be more visible on the internet. Search Engine Optimization (SEO) is the process of organizing and labeling the content within a site so that it can be more easily read by search engines like Google and Bing. That means your site, including your pages, landing pages, and blog should be optimized for your keywords.

  • Attract Visitors

It’s not enough to optimize your website and wait for people to come to you. Your site needs to be constantly updated with fresh and engaging content that will attract new views to your site on a regular basis. Content marketing is the art of using blogs to encourage people to visit your site and require more information about your services. Social media marketing is also a great way to direct people back to your website.

If all of this seems like a lot to handle on your own, don’t worry, we have a solution for you. Here at GTK Analytics, we can help you transform your insurance agency’s website and market it to drive in more business. Contact us today to set your business up for success.

 

Create an Insurance Agency Website that Stands Above Your Competitors’

Create an Insurance Agency Website that Stands Above Your Competitors’

Learn how you can create a standout website for your insurance agency.

Online marketing is all about differentiating your brand from everyone else.  Unfortunately, when it comes to insurance agency marketing, you have a lot of competitors to worry about.  With over 38,000 independent insurance agencies throughout the U.S., it can be difficult to stand out in a meaningful way.  However, difficult does not mean impossible, and there are some steps that you can take to create a memorable website for your insurance agency.  Here are some of the suggestions that you should try.

Highlight the Value You Provide to Your Clients

First, your website should offer a concise yet comprehensive overview of what your agency stands for.  This means that visitors should have a clear understanding of what makes your agency unique and why they should use your services.  For instance, if you specialize in a niche market, such as providing insurance for specific industries, then make sure you emphasize this special service.  You can also highlight things like your unique underwriting features and client success stories to further illustrate the value that your agency can offer its clients.

Connect on Multiple Fronts

Once a visitor visits your site, they should have no trouble establishing contact with you.  For starters, you should make sure that your website is optimized for all devices to ensure that your site is easy to find and navigate from laptops, smart phones, tablets, and so on.  From there, your website should list various modes of establishing contact.  In addition to the standard address, phone number, and email address, your site should also link to your agency’s social media accounts and customer review pages, and offer visitors the opportunity to join your agency’s email newsletter campaign.  When you make it easy for visitors to get in touch, you will increase your online conversion rates.

Consistently Update Your Site with Fresh Content

Nothing turns a visitor off faster than a static, outdated site.  The digital world is forever changing, and your website must continue to evolve if it wants to remain relevant.  A great way to keep your site fresh is by posting new content in the form of blog posts, infographics, and webinars.  Not only will consistent updates keep customers coming back for more information, but it will also help your website perform better on search engine result pages.  This, in turn, will generate more visitors and brand recognition for your site.

These are some of the insurance agency marketing tips that you should try to create an agency website that stands above the rest.  Do you need help creating a digital marketing plan that will help your agency succeed?  If so, then turn to the experts at GTK Analytics.  From custom web design to proven SEO strategies to original content creation, we are the solution to all of your insurance agency marketing needs.  Contact us to set your business up for success today.

News Letter

Archives