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Recent Website Launches from GTK Analytics!

The Latest Website Launches at GTK Analytics

When a potential client comes to us looking for a new or redesigned website, it’s always exciting to imagine what we’ll come up with, how the design will progress, and how the site will function. It’s even more exciting when the site launches. This has certainly been true for the following website that we recently launched.

Pittman Insurance Group

The insurance industry is one that we have continued to specialize in this year. Many of our website launches have been insurance agents and agencies looking to ramp up their book of business through digital marketing. Our understanding of what makes each insurance agency unique as well as their vision and values helps us to create a successful school website.

Pittman Insurance Group is comprised of hard-working individuals that develop trusting relationships with their clients. For this reason, we knew that we needed to design a website that showed this to the visitor immediately. Parallax scrolling, a sticky header, and large visual images create a sense of professionalism as well as ease of navigation. The YouTube video and their ethics approach statement were embedded below the opening image on the homepage, showing a face behind the company to create a sense of familiarity. Complete with buckets of their summarized services, we feel that this website successfully conveys what Pittman Insurance Group can offer.

 

Northeastern Group Ltd

With the Northeastern Group Ltd website, we paid special attention to detail to their mission statement and logo. “Grow with Trust” is their motto, and the colors in their logo needed to be worked into the design and structure of the website without dating it unnecessarily. Halfway down their homepage is where we placed what makes Northeastern Group stand apart from the rest. Along with a sticky menu that follows the user down the page, summarized services, and contact information in the footer, this clean website makes it user-friendly and engaging.

Due to their clients varying across all generations, there were accessibility standards we knew we needed to meet. In addition to rigorously testing the mobile-responsive site design to keeping the text minimal and clear, this clean site clearly shows Northeastern Group’s qualities.

As well as our significant website launches, we have continued to provide marketing support to current and new customers. What’s more, our comprehensive SEO strategies have proven valuable to our clients, continuing to increase their leads and profits.

Our team of experts is here to help with your insurance agency web design needs. In addition, we provide top-tier insurance agency marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started at (818) 338-6700.

How to Attract Your Ideal Client with a Dynamic Insurance Website

How to Attract Your Ideal Client with a Dynamic Insurance Website

Market to Your Clients Through Your Website

Your website. It’s more than your business card, more than a physical office, and even more than your own appearance. The way your site looks and acts is the way that people will perceive your business. Did you know that 70 percent of people won’t do business with a company if their website is outdated? This means that the spotlight is on your website design – and it must look the part. To create a dynamic website that attracts your target market, take a look at these tips.

  • Design a Powerful Website

The design of your website is more than just the font and images you use. It’s crucial that you deliver a compelling user experience that works across a wide range of devices. Your website must be mobile-friendly so that potential clients and current customers can access your website readily when they are on their smartphones, desktop computers, tablets, and laptops.

  • Optimize

Your website can be absolutely stunning – but useless if no one sees it. If you properly optimize your website for search engines and use analytics to your advantage, you can start to be more visible on the internet. Search Engine Optimization (SEO) is the process of organizing and labeling the content within a site so that it can be more easily read by search engines like Google and Bing. That means your site, including your pages, landing pages, and blog should be optimized for your keywords.

  • Attract Visitors

It’s not enough to optimize your website and wait for people to come to you. Your site needs to be constantly updated with fresh and engaging content that will attract new views to your site on a regular basis. Content marketing is the art of using blogs to encourage people to visit your site and require more information about your services. Social media marketing is also a great way to direct people back to your website.

If all of this seems like a lot to handle on your own, don’t worry, we have a solution for you. Here at GTK Analytics, we can help you transform your insurance agency’s website and market it to drive in more business. Contact us today to set your business up for success.

 

Create an Insurance Agency Website that Stands Above Your Competitors’

Create an Insurance Agency Website that Stands Above Your Competitors’

Learn how you can create a standout website for your insurance agency.

Online marketing is all about differentiating your brand from everyone else.  Unfortunately, when it comes to insurance agency marketing, you have a lot of competitors to worry about.  With over 38,000 independent insurance agencies throughout the U.S., it can be difficult to stand out in a meaningful way.  However, difficult does not mean impossible, and there are some steps that you can take to create a memorable website for your insurance agency.  Here are some of the suggestions that you should try.

Highlight the Value You Provide to Your Clients

First, your website should offer a concise yet comprehensive overview of what your agency stands for.  This means that visitors should have a clear understanding of what makes your agency unique and why they should use your services.  For instance, if you specialize in a niche market, such as providing insurance for specific industries, then make sure you emphasize this special service.  You can also highlight things like your unique underwriting features and client success stories to further illustrate the value that your agency can offer its clients.

Connect on Multiple Fronts

Once a visitor visits your site, they should have no trouble establishing contact with you.  For starters, you should make sure that your website is optimized for all devices to ensure that your site is easy to find and navigate from laptops, smart phones, tablets, and so on.  From there, your website should list various modes of establishing contact.  In addition to the standard address, phone number, and email address, your site should also link to your agency’s social media accounts and customer review pages, and offer visitors the opportunity to join your agency’s email newsletter campaign.  When you make it easy for visitors to get in touch, you will increase your online conversion rates.

Consistently Update Your Site with Fresh Content

Nothing turns a visitor off faster than a static, outdated site.  The digital world is forever changing, and your website must continue to evolve if it wants to remain relevant.  A great way to keep your site fresh is by posting new content in the form of blog posts, infographics, and webinars.  Not only will consistent updates keep customers coming back for more information, but it will also help your website perform better on search engine result pages.  This, in turn, will generate more visitors and brand recognition for your site.

These are some of the insurance agency marketing tips that you should try to create an agency website that stands above the rest.  Do you need help creating a digital marketing plan that will help your agency succeed?  If so, then turn to the experts at GTK Analytics.  From custom web design to proven SEO strategies to original content creation, we are the solution to all of your insurance agency marketing needs.  Contact us to set your business up for success today.

What Every Successful Insurance Website Has

What Every Successful Insurance Website Has

Here are some of the elements that make an insurance website successful.

Your insurance agency’s website is the first impression that potential clients will have of your company.  This is why it’s so important that your site conveys your professionalism and your level of expertise.  The most successful sites convert casual visitors into full-fledged clients of the agency.  But which insurance web design elements make a site most appealing?  Here are some of the components that the most successful insurance websites have.

Professional Design

A good website will feature elegant design elements that are consistent across all the pages of the site.  Additionally, your site should be well-organized and easy to navigate.  A first-time visitor should find your main page aesthetically pleasing and should not have any trouble finding the information they are looking for.  Your agency’s product offerings should also be laid out clearly so potential clients can easily see the services that you provide.

Mobile Optimization

Your agency’s website should be designed to work on laptops and desktop computers as well as on mobile devices.  As most web traffic comes from mobile devices, such as smartphones and tablets, failing to optimize your site means that you are missing out on a huge population of potential clients.  Keep in mind that mobile optimization does not simply mean shrinking your site to fit on a smaller screen.  A properly optimized site needs to be completely redesigned to allow for easy, touch-screen navigation.

Original Content

Original content isn’t just important from an SEO standpoint.  When your website offers new and customized content, you can ensure that the information on your site is specific to your company.  Additionally, when you control the content that your site publishes, you can ensure that it is engaging, well-written, and actually useful to your readers.  Offering advice or industry insight is a great way to establish yourself as a trustworthy source of information.  Offering valuable content is a great way to keep visitors returning to your site and will also make them more likely to trust your agency when they are looking for insurance assistance.

These are some of the essential elements that every successful insurance website should include.  Do you have additional questions regarding your insurance web design or other online marketing needs?  If so, then please do not hesitate to reach out to us at GTK Analytics.  Contact us today to find out everything that we can do for your agency.

 

The Importance of Owning Your Own Agency Website

The Importance of Owning Your Own Agency Website

Why your insurance agency should invest in a website.

Does your insurance agency have a website? It’s a question that shouldn’t even need to be asked in 2018, yet many agencies go without their own website. Unfortunately, if we include independent insurance agencies with small businesses, roughly one-third of them don’t even have a functioning website of their own. This can be a real problem for sales, reputation, and everything else in between. In today’s competitive digital age, having a great insurance agency website is non-negotiable. If you’re still on the fence, let us explain why it’s so important to own your agency website.

A website helps you to stand out.

When was the last time you heard someone use the Yellow Pages? Although this book might still get delivered, chances are it isn’t being used regularly. This is because people can find businesses they need through online searches. For insurance agencies, having information readily accessible means that consumers are more likely to get in touch. Many people shopping for insurance choose to forgo the phone call and look online for information they need. There’s a slight chance they might call you if they can’t find your website, but it’s likely they’ll move onto the next insurer instead.

You need to look credible in the industry.

Consumers are going to spend a lot of time researching and asking questions before they decide to make a purchase, especially when it comes to something as important as insurance. No one wants to work with an agency that handles claims poorly or that doesn’t follow through on their promises. A great website gives your agency legitimacy. If you look professional and credible, consumers are going to take your business more seriously. When was the last time you personally worked with a company that didn’t have their own website?

Digital presence is important.

Through a website, your digital presence grows. A well-designed site is the start of marketing, building brand awareness, learning about your target market, and much more.

It’s time for your insurance agency to receive a website that boosts your business. Let the experts at GTK Analytics help. Our dedicated team is ready to assist you with all your needs! From web design and development to digital marketing strategies, we have you covered. Contact us to get started today.

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