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google search screen, using google my business to encourage client enagagement

How Insurance Agencies Can Use Google My Business for Client Engagement

Fostering client engagement through Google My Business.

Google My Business (GMB) is a free tool that allows a business owner to manage how their company appears on Google applications such as Google Search and Google Maps.  For instance, GMB allows you to input your business’s name, location, and hours.  Additionally, this service can be used to manage customer reviews, add photos, and gather user analytics.  When used correctly, GMB offers a fantastic opportunity to engage with your clients.  As an insurance agency, client engagement is a great way to create a positive reputation for your brand and attract potential leads.  But how can you incorporate GMB into your insurance agency marketing strategy?  Here are some of the best GMB practices to keep in mind.

  • Respond to Reviews Quickly

When a client posts a review on your business’s Google page, you should make an effort to respond as soon as possible.  A quick response time comes with several benefits.  First, if the client has left a positive review of your agency, then thanking them for their kind words will make them feel recognized and appreciated.  This will inspire a sense of loyalty, and the client will be more likely to leave additional reviews in the future.  Another benefit of quick response times is that it allows you to address negative reviews before they harm your business.  When you respond to a bad review of your agency, you should apologize and politely invite the poster to discuss the issues with you on a less public forum.  Not only will this show people that your agency has good customer service principles, but it also ensures that the angry reviewer does not continue to air their frustration where everyone can see.

  • Post About Events

Google Posts is a GMB tool that allows your agency to share content with people who are interested in your company.  To ensure that new visitors have a lot of content to enjoy, you should create Google Posts frequently and consistently.  You should also be sure to promote your agency’s events through Google Posts.  When you post about your upcoming events and promotions, you will generate fresh interest in your agency.  This will increase your chances of having existing customers and potential leads engage with your agency and actually participate in your company events.

  • Participate in Q&A

Part of GMB’s strategy is allowing any user to provide information about a particular business.  Unfortunately, this can cause problems if misinformation about your agency starts to circulate.  To prevent people from spreading misinformation about your company, you should be active in the Q&A section of your GMB page.  By monitoring and answering questions quickly, you can ensure that the right information is being distributed.  You can also flag incorrect answers to ensure that people aren’t getting the wrong idea about your agency.  By being active, your clients will feel like you are addressing their questions and concerns, which will help you establish a positive reputation.

These are some of the things that you should do to encourage client engagement via Google My Business.  Do you have additional questions about your insurance agency marketing strategies?  If so, then contact the experts at GTK Analytics.  Our expert team is ready to take your digital marketing success to new heights.

tips to attract more users to your insurance website, man typing

Tips for Making Your Insurance Website More Competitive

How you can make your insurance agency’s website stand out from the competition.

If you work in the insurance business, then you know just how competitive the industry can be.  Not only do you need to watch out for large, nationally-known corporations, but you also have to compete against independent agencies as well.  This is why it’s so important that your insurance website stands out from the rest.  But what can you do to make your site more competitive?  Here are some of the suggestions that you should try.

  • Utilize SEO Strategies

SEO, or search engine optimization, refers to a set of strategies that help websites perform better on search engine result pages.  Essentially, optimizing your website will increase your chances of it showing up on the first page of results after a Google search.  When your website shows up as a top result, people are far more likely to click on your site and give your agency a chance.  While proper SEO practices are complicated, you can start optimizing your site by producing original content, using relevant keywords, and labeling site images with alt text.

  • Focus on Creating a Visually Appealing Site

When your website is well-designed and aesthetically pleasing, it shows your agency’s professionalism.  To create a visually appealing site, it’s important to use clear imagery, complementary colors, and consistent layouts.  Additionally, you should avoid cluttering your site with unnecessary icons, pictures, and large blocks of text.  When designing your agency’s website, try to keep things as clean and minimalistic as possible.

  • Produce Quality Content

While implementing SEO strategies and focusing on aesthetic design principles will attract people to your site, it is your site’s content that will keep them interested.  By offering your visitors insightful information, useful tips, and helpful guides about the insurance industry, you can build an audience of dedicated readers.  As you continue to produce quality content, you can establish your agency’s reputation for being trustworthy and knowledgeable.  This, in turn, increases your chances of converting casual website visitors into loyal clients.

These are some of the things that you can do to make your insurance website more competitive.  Not sure how to revamp your site?  Then turn to the experts at GTK Analytics.  From website design and development to original content creation, our experts are ready to meet your every digital marketing need.  Contact us to get started today.

couple reading on laptop, inbound marketing tips for insurance agents

Does Inbound Marketing Actually Work for Insurance Agencies?

Inbound marketing can serve as a powerful tool for your insurance agency.

Inbound marketing is a digital marketing strategy that attracts clients by producing content that is valuable to them.  Rather than traditional marketing tactics that force content and advertisements on an audience, inbound marketing is a targeted approach that attracts interested parties, gets them to return to your site, and eventually converts them into clients.  Interested in undertaking an inbound marketing strategy?  Then try out these insurance agency marketing suggestions.

  • Offer Valuable Content

The backbone of a good inbound marketing strategy is high-quality content.  The best way to attract readers to your site is by producing original, well-written content that answers pressing industry questions and offers valuable advice.  By serving as a trustworthy resource, you can gain the trust of your readership and have the opportunity to turn casual readers into long-time clients.

  • Post Regularly

Inbound marketing requires a dedicated posting schedule.  The more frequently you post, the more visitors you will attract to your site.  Additionally, publishing new content regularly will also keep returning readers coming back for more.  Neglecting your post schedule will ultimately result in your agency becoming forgotten.

  • Encourage Engagement

Every post you publish is an opportunity to encourage engagement.  One of the best ways to do this is by including links in your posts that allow readers to sign up for your agency’s email updates and news.  You can also promote reader engagement by connecting your posts to your agency’s social media accounts.  The more that your readers engage with your agency, the better your chances of converting them into real-life clients.

These are some of the things that you can do to create a successful inbound marketing strategy for your insurance agency.  Are you looking for assistance with your insurance agency marketing needs?  If so, then contact the experts at GTK Analytics.  We are ready to address all your digital marketing needs today.

How Dedicated Landing Pages Generate More Insurance Leads picture of an airoplane wing from the areoplane window

How Dedicated Landing Pages Generate More Insurance Leads

How Landing Pages Can Improve Your Insurance Agency’s Traffic 

Running any an insurance agency is a very tough, dynamic, and highly competitive endeavor. But It can also be highly rewarding. The same can be said about your website – it can be somewhat tricky for individuals to figure out how to use it properly and how to manage it. What many businesses don’t realize is that landing pages can help to drive reliable traffic to the website. Here’s how.

What is a landing page?

Your website – and any website – can be segmented into three types of pages: The homepage, click through pages, and landing pages. If you are missing one of these types, you could be missing out on some viewers and conversions. All these pages need to be incorporated into your sales funnel to gain leads and then clients. If any of these pages are not optimized, potential conversions will fall through the cracks and leave your website.

A landing page can be used to collect personal information from potential customers, such as email addresses, names, and phone numbers. This information can then be used to turn prospects into regular clients.

Why do I need a landing page?
Even if you have a contact page, your business needs a landing page. Although contact pages may generate leads or inquiries, it rarely happens. Visitors rarely visit the contact page organically, and advertisements campaigns that bring traffic to your contact page are usually a waste of time – the simple reason being that contact pages don’t convert as well as landing pages.

How does it generate more leads?
When someone visits your site, they may simply click through your pages and then move onto another website. This happens because you’re not giving them a reason to stay on your site. People need to be told what to do. If your website doesn’t provide the information that they’re looking for – quickly – they will most likely leave. Here’s where landing pages come in to ensure they move through your site and encourage them to enter their details to get in touch with your business.

Landing pages are used to drive specific guests to your website. Creating a niche landing page will help to improve marketing efforts. For example, if you’re building a landing page for millennial buyers. Nowadays people are busier than ever, so keep it short and compelling. Subheadings can be used to segment answers to specific issues that millennials face when buying insurance. By providing information that millennials are looking for, your business has a better chance of being trusted by that demographic.

Are you ready to get started on your insurance agency’s landing pages? If so, then contact the experts at GTK Analytics.  Our dedicated team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.

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