google search screen, using google my business to encourage client enagagement

How Insurance Agencies Can Use Google My Business for Client Engagement

Fostering client engagement through Google My Business.

Google My Business (GMB) is a free tool that allows a business owner to manage how their company appears on Google applications such as Google Search and Google Maps.  For instance, GMB allows you to input your business’s name, location, and hours.  Additionally, this service can be used to manage customer reviews, add photos, and gather user analytics.  When used correctly, GMB offers a fantastic opportunity to engage with your clients.  As an insurance agency, client engagement is a great way to create a positive reputation for your brand and attract potential leads.  But how can you incorporate GMB into your insurance agency marketing strategy?  Here are some of the best GMB practices to keep in mind.

  • Respond to Reviews Quickly

When a client posts a review on your business’s Google page, you should make an effort to respond as soon as possible.  A quick response time comes with several benefits.  First, if the client has left a positive review of your agency, then thanking them for their kind words will make them feel recognized and appreciated.  This will inspire a sense of loyalty, and the client will be more likely to leave additional reviews in the future.  Another benefit of quick response times is that it allows you to address negative reviews before they harm your business.  When you respond to a bad review of your agency, you should apologize and politely invite the poster to discuss the issues with you on a less public forum.  Not only will this show people that your agency has good customer service principles, but it also ensures that the angry reviewer does not continue to air their frustration where everyone can see.

  • Post About Events

Google Posts is a GMB tool that allows your agency to share content with people who are interested in your company.  To ensure that new visitors have a lot of content to enjoy, you should create Google Posts frequently and consistently.  You should also be sure to promote your agency’s events through Google Posts.  When you post about your upcoming events and promotions, you will generate fresh interest in your agency.  This will increase your chances of having existing customers and potential leads engage with your agency and actually participate in your company events.

  • Participate in Q&A

Part of GMB’s strategy is allowing any user to provide information about a particular business.  Unfortunately, this can cause problems if misinformation about your agency starts to circulate.  To prevent people from spreading misinformation about your company, you should be active in the Q&A section of your GMB page.  By monitoring and answering questions quickly, you can ensure that the right information is being distributed.  You can also flag incorrect answers to ensure that people aren’t getting the wrong idea about your agency.  By being active, your clients will feel like you are addressing their questions and concerns, which will help you establish a positive reputation.

These are some of the things that you should do to encourage client engagement via Google My Business.  Do you have additional questions about your insurance agency marketing strategies?  If so, then contact the experts at GTK Analytics.  Our expert team is ready to take your digital marketing success to new heights.

two people handshaking

How Customer Reviews Impact Insurance Sales

Do customer reviews make a difference in sales?


In today’s digital age, more people are looking up brands online before choosing to work with them. That means a potential consumer checks out your website, social media, and reviews probably before they even talk to you – so it’s wise to make sure all of these pages are on point!


When looking for an insurance agency, people want to work with a reputable brand with positive reviews. Over 87 percent of buyers are influenced in their buying decision by reviews, yet insurance agencies often overlook the importance of maintaining a solid review history.


The Power of Online Reviews

The ability to review almost any brand online has changed how consumers shop. A prospect now has access to unbiased opinions along with the experience of real customers. More than ever before, reviews empower buyers in their purchasing decisions.


Not only do online reviews impact prospective buyers, but the overall reputation of the brand can be affected for better or for worse. Luckily, even negative reviews can be dealt with and used to promote your insurance agency.


Harnessing the Power of Reviews

  • Ask customers to leave reviews. Simply ask customers to rate and review your insurance agency. Remember to leave direct links so that writing up a review is quick and easy.
  • Use Facebook. It’s one of the best places to encourage reviews because it is easy to keep up with and respond to customers.
  • Create an incentive. Offering a discount or other special gift will increase your chances of getting more reviews.
  • Include reviews on your website. Highlight why consumers enjoy interacting with your company to provide insightful information for guests on your site.


Customer Reviews Impact Your Insurance Sales

No one wants to work with an insurance agency littered with bad reviews. The more positive reviews you get, the better. But even good customer service can turn around a negative review, and potential customers want to see that online.


These are some of the things that you can do to make your insurance marketing more competitive.  Not sure how to revamp your site?  Then turn to the experts at GTK Analytics.  From website design and development to original content creation, our experts are ready to meet your every digital marketing need.  Contact us to get started today.

tips to attract more users to your insurance website, man typing

Tips for Making Your Insurance Website More Competitive

How you can make your insurance agency’s website stand out from the competition.

If you work in the insurance business, then you know just how competitive the industry can be.  Not only do you need to watch out for large, nationally-known corporations, but you also have to compete against independent agencies as well.  This is why it’s so important that your insurance website stands out from the rest.  But what can you do to make your site more competitive?  Here are some of the suggestions that you should try.

  • Utilize SEO Strategies

SEO, or search engine optimization, refers to a set of strategies that help websites perform better on search engine result pages.  Essentially, optimizing your website will increase your chances of it showing up on the first page of results after a Google search.  When your website shows up as a top result, people are far more likely to click on your site and give your agency a chance.  While proper SEO practices are complicated, you can start optimizing your site by producing original content, using relevant keywords, and labeling site images with alt text.

  • Focus on Creating a Visually Appealing Site

When your website is well-designed and aesthetically pleasing, it shows your agency’s professionalism.  To create a visually appealing site, it’s important to use clear imagery, complementary colors, and consistent layouts.  Additionally, you should avoid cluttering your site with unnecessary icons, pictures, and large blocks of text.  When designing your agency’s website, try to keep things as clean and minimalistic as possible.

  • Produce Quality Content

While implementing SEO strategies and focusing on aesthetic design principles will attract people to your site, it is your site’s content that will keep them interested.  By offering your visitors insightful information, useful tips, and helpful guides about the insurance industry, you can build an audience of dedicated readers.  As you continue to produce quality content, you can establish your agency’s reputation for being trustworthy and knowledgeable.  This, in turn, increases your chances of converting casual website visitors into loyal clients.

These are some of the things that you can do to make your insurance website more competitive.  Not sure how to revamp your site?  Then turn to the experts at GTK Analytics.  From website design and development to original content creation, our experts are ready to meet your every digital marketing need.  Contact us to get started today.

couple reading on laptop, inbound marketing tips for insurance agents

Does Inbound Marketing Actually Work for Insurance Agencies?

Inbound marketing can serve as a powerful tool for your insurance agency.

Inbound marketing is a digital marketing strategy that attracts clients by producing content that is valuable to them.  Rather than traditional marketing tactics that force content and advertisements on an audience, inbound marketing is a targeted approach that attracts interested parties, gets them to return to your site, and eventually converts them into clients.  Interested in undertaking an inbound marketing strategy?  Then try out these insurance agency marketing suggestions.

  • Offer Valuable Content

The backbone of a good inbound marketing strategy is high-quality content.  The best way to attract readers to your site is by producing original, well-written content that answers pressing industry questions and offers valuable advice.  By serving as a trustworthy resource, you can gain the trust of your readership and have the opportunity to turn casual readers into long-time clients.

  • Post Regularly

Inbound marketing requires a dedicated posting schedule.  The more frequently you post, the more visitors you will attract to your site.  Additionally, publishing new content regularly will also keep returning readers coming back for more.  Neglecting your post schedule will ultimately result in your agency becoming forgotten.

  • Encourage Engagement

Every post you publish is an opportunity to encourage engagement.  One of the best ways to do this is by including links in your posts that allow readers to sign up for your agency’s email updates and news.  You can also promote reader engagement by connecting your posts to your agency’s social media accounts.  The more that your readers engage with your agency, the better your chances of converting them into real-life clients.

These are some of the things that you can do to create a successful inbound marketing strategy for your insurance agency.  Are you looking for assistance with your insurance agency marketing needs?  If so, then contact the experts at GTK Analytics.  We are ready to address all your digital marketing needs today.

five red stars

Why Reputation Management is a Must for Insurers

Insurance Agencies, Are You Managing Your Online Reputation?

When you’re looking for a service online, such as a plumber, electrician, accountant, mover, hairdresser, or otherwise, you’re likely to look online for a qualified, highly-rated provider. After all, you want to be sure you’re getting the right service for your needs and budget and, sometimes, that means taking the word of other customers. Service businesses rely on the power of reviews to generate new customers. That’s why if you’re an insurer, you should be managing your online reputation to drive more valuable sales. For service-based businesses, reputation is a direct reflection of the business itself – and online reviews and ratings are often all that matters.

The Value of a Review

Research has found that 95 percent of consumers read online reviews before making a purchase. Additionally, 72 percent of customers don’t take action until they have read reviews, no matter how great their website or social media sites look. For service-based businesses such as an insurance agency, reviews can make or break your business. With that said, it’s important to understand how to manage your reputation online.

Reputation Management

  • Monitor your reviews. Regularly check them on Google and Facebook so that you stay up to date with the latest comments and can respond quickly if there is a less-than-positive review posted.
  • Respond to them. Responding allows the customer to feel heard, and the keywords found in the responses can help to improve ratings.
  • Make adjustments as necessary. It’s one thing to monitor and respond to reviews, but if you’re not making adjustments in your business based on customer feedback, you may not see any improvements in your rankings or reviews.

As an insurance agency, reputation management is a must. Are you ready to get started on your insurance agency’s marketing and management? If so, then contact the experts at GTK Analytics. Our dedicated team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.

News Letter