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couple reading on laptop, inbound marketing tips for insurance agents

Does Inbound Marketing Actually Work for Insurance Agencies?

Inbound marketing can serve as a powerful tool for your insurance agency.

Inbound marketing is a digital marketing strategy that attracts clients by producing content that is valuable to them.  Rather than traditional marketing tactics that force content and advertisements on an audience, inbound marketing is a targeted approach that attracts interested parties, gets them to return to your site, and eventually converts them into clients.  Interested in undertaking an inbound marketing strategy?  Then try out these insurance agency marketing suggestions.

  • Offer Valuable Content

The backbone of a good inbound marketing strategy is high-quality content.  The best way to attract readers to your site is by producing original, well-written content that answers pressing industry questions and offers valuable advice.  By serving as a trustworthy resource, you can gain the trust of your readership and have the opportunity to turn casual readers into long-time clients.

  • Post Regularly

Inbound marketing requires a dedicated posting schedule.  The more frequently you post, the more visitors you will attract to your site.  Additionally, publishing new content regularly will also keep returning readers coming back for more.  Neglecting your post schedule will ultimately result in your agency becoming forgotten.

  • Encourage Engagement

Every post you publish is an opportunity to encourage engagement.  One of the best ways to do this is by including links in your posts that allow readers to sign up for your agency’s email updates and news.  You can also promote reader engagement by connecting your posts to your agency’s social media accounts.  The more that your readers engage with your agency, the better your chances of converting them into real-life clients.

These are some of the things that you can do to create a successful inbound marketing strategy for your insurance agency.  Are you looking for assistance with your insurance agency marketing needs?  If so, then contact the experts at GTK Analytics.  We are ready to address all your digital marketing needs today.

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Why Reputation Management is a Must for Insurers

Insurance Agencies, Are You Managing Your Online Reputation?

When you’re looking for a service online, such as a plumber, electrician, accountant, mover, hairdresser, or otherwise, you’re likely to look online for a qualified, highly-rated provider. After all, you want to be sure you’re getting the right service for your needs and budget and, sometimes, that means taking the word of other customers. Service businesses rely on the power of reviews to generate new customers. That’s why if you’re an insurer, you should be managing your online reputation to drive more valuable sales. For service-based businesses, reputation is a direct reflection of the business itself – and online reviews and ratings are often all that matters.

The Value of a Review

Research has found that 95 percent of consumers read online reviews before making a purchase. Additionally, 72 percent of customers don’t take action until they have read reviews, no matter how great their website or social media sites look. For service-based businesses such as an insurance agency, reviews can make or break your business. With that said, it’s important to understand how to manage your reputation online.

Reputation Management

  • Monitor your reviews. Regularly check them on Google and Facebook so that you stay up to date with the latest comments and can respond quickly if there is a less-than-positive review posted.
  • Respond to them. Responding allows the customer to feel heard, and the keywords found in the responses can help to improve ratings.
  • Make adjustments as necessary. It’s one thing to monitor and respond to reviews, but if you’re not making adjustments in your business based on customer feedback, you may not see any improvements in your rankings or reviews.

As an insurance agency, reputation management is a must. Are you ready to get started on your insurance agency’s marketing and management? If so, then contact the experts at GTK Analytics. Our dedicated team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.

people looking at laptop

3 Web Design Practices for Insurance Agencies

Don’t Miss Out on These Important Web Design Tips for Insurers

 Insurance is something that everyone needs. Unfortunately, in today’s market, the insurance industry is incredibly crowded. As an insurer, you need to stand out from the crowd. Since every agency boasts of having the most knowledge and unbeatable customer service, you need to think outside of the box.

Making a good first impression counts. We’re not talking about meeting a client for the first time; we’re talking about the impression that potential customers see when they first visit your insurance website. In the insurance world, it’s essential to have a stand-out website. Why? Because the internet has changed what we decide to purchase. If your website is pixelated, outdated, and slow to load, you can bet that customer will leave your side and visit and competitor’s site instead. Take a look at these three top web design practices that all insurance agencies should consider.

  • Responsive Design

Today, we can do just about everything on our smartphone. If over half of your potential clients are using their smartphone to research your services, is your website up to par? Providing the best experience possible on a mobile device is essential in order to show your services and brand. More importantly, Google prefers responsive sites, meaning that making your site mobile-friendly can ensure you have better visibility on search engines.

  • Simple Navigation

Insurance itself can already be confusing enough, don’t make your clients have to work hard to navigate your site, too. In this day and age of instant gratification, users won’t stay on a site if they can’t find what they’re looking for within a few clicks. Make sure that your services are clearly listed and easy to spot and access.

  • Keep It Clean

You don’t want to overload your audience with too much text or too many different images. Let your users scroll and let your page elements breathe. Think about aesthetics – beautiful, large images can help to resonate a feeling or situation with your potential clients. Combine large images with an effective tagline and call-to-action to make prominent content stand out.

These web design practices can help to capture your audience. Do you need help creating the perfect site for your insurance company?  If so, then turn to the experts at GTK Analytics.  Our digital marketing and website development teams are ready to bring your online vision to life.

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Information All Insurance Agents Should Track for Their Clients and Prospects

Information to Help Your Insurance Agency Streamline Services

The insurance industry is highly competitive today with many agents and agencies looking to land loyal clients. Even if your agency is doing a great job, there’s a good chance some of your clients will leave eventually, which is why it’s important to ensure that you do your best to boost customer retention rates. One of the easiest and most effective ways insurance agencies and brokerages can increase retention is by using modern tools that make it easier to provide top-notch service to their clients. Here is the information your insurance agency should store about clients.

  • Basic information. You need to keep track of details such as names, employers, phone numbers, email addresses, home addresses, and other similar data.
  • Preferred method of communication. If your customer prefers communicating via email, you may not be delivering as much value if you’re calling them whenever an issue arises. When a client first signs up with your agency, ask their preferred method of communication to meet their expectations.
  • Personal information. It’s good to compile notes on the client, such as their hobbies, their family, their birthday, and more. You can get a better understanding of their lifestyle and send out a Happy Birthday message when appropriate to let them know you go the extra mile.
  • Policy details. You should know exactly when your client’s policy renewal is coming up and what coverage they opted for. Reach out to your clients as their renewal dates near, helping them seamlessly re-enroll in your service.
  • Date of last contact. Don’t let any accounts fall off the radar! Keep track of the last time you reached out to a client or prospect. You can automatically send notes at regular intervals to ensure you keep in contact with your clients.

Are you ready to get started on your insurance agency’s marketing? If so, then contact the experts at GTK Analytics. Our dedicated team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.

man working on laptop, what features your insurance website needs

Which Insurance Website Features Add the Most Value?

Adding these features can make your insurance website more valuable for visitors.

When it comes to designing your insurance website, there’s more to consider than appealing visual elements.  While creating an aesthetically pleasing site is the first step to attracting visitors, you must offer something of value to get them to stay.  But which features add the most value to your insurance website?  Here’s what you need to know.

Responsive Design

A responsive website is one that offers visitors a good interactive experience across a variety of devices.  For your site to be responsive, it needs to perform just as well on a smartphone or tablet as it does on a desktop computer.  By offering your visitors fast load times, seamless scrolling, and universal accessibility, you can ensure that they are having a positive time exploring your site.

Access to Important Documents

Your website isn’t just a tool for attracting new clients; your site must also serve your existing clients.  Returning clients benefit when your website offers them easy access to important documents such as claim forms or other informational resources.  Another way to cater to your existing clients is by offering them access to private client portals where they can review their policy, contact an agent, file a claim, and so on.

Industry News and Insights

Many visitors come to your page because they want to learn more about the insurance industry in general.  A great way to address this need is by adding a blog to your company’s site.  Use your blog posts to share information on different insurance types, tips on securing and managing insurance policies, and updated news that affects the insurance industry.  By establishing your site as a trusted resource, you can keep visitors coming back to your site and eventually convert them into long-term clients.

These are some of the insurance website features that provide the most value.  Do you need help creating the perfect site for your insurance company?  If so, then turn to the experts at GTK Analytics.  Our digital marketing and website development teams are ready to bring your online vision to life.

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